Management 2
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StrategyManagement.pptxMGMT 4890-01 Business Policy and Strategy Week 1
Strategy Overview
Definition
Strategy is a set of integrated choices that allows a business to generate superior financial returns in the long run.
Finding a Competitive Advantage
2
Strategy Management Overlapping Phases
Analysis / Strategic goals
Decision / What / How
Action / Resource Allocation
3
Strategy Introduction
The Importance of Leadership
Competitive success is Difficult
How much Credit / Blame does Leadership deserve?
4
Two Perspectives of Leadership
Romantic View
Leader is the key force in the organization’s success
i.e. Steve Jobs
External Control Perspective
External forces determine the organization’s success
i.e. economic downturns
5
Becoming an Effective Leader
Source: Jim Collins Book, Good to Great
Self Confident to set up Successors for Success
Humble and Modest
Un-Wavering Resolve
Workmanlike Diligence
Give Credit to Others
6
