Business Strategy

Current Big Picture Strategy	Business Model and Economic Logic	Key Resources and Capabilities	Customer Engagement
Where do we play?   How do we win?	What is our business model?  What is our economic logic?	What are our key resources?   What are our key capabilities?	Who are our key customers?  How do we engage them?
Competitive Positioning	Processes and Systems	Performance Metrics	Shared Values and Culture
Who are our key competitors?  How are we positioned relative to them?	What management systems are used? What technology systems are used?	How is performance measured internally?  How is performance measured externally?	What are the shared values?  What are the unwritten rules?

Stage 1: “As Is” Analysis