Financial Statement Swot Analysis Project, mission

Strategic Tool Exercise 4

Industry Analysis Exercise

Student Name:__________________________

Industry: _______________________________

It is important for you to always understand the industry a company you are analyzing operates in. Find the Industry Report in IBIS World for industry you are analyzing from the library. Use the IBIS World Report to answer the following questions:

Summarize the industry with two well-developed paragraphs.

Identify the key players in the industry.

Identify at least three major trends that may impact the companies in this industry and explain each.

Identify at least four key success factors in this industry and explain each one..