Advance Strategic Management

Strategic Plan Template

Cover Page

Business Overview

Description of the business include mission, values, and vision

Demographic, economic, social, and cultural factors

Business model

Leadership model

Internal/External Assessment

SWOT

Market Analysis

Customer base

Competitor assessment

Company’s competitive advantage

Business Strategy

Goals and objectives (5-year projection)

Projected outcomes

Targeted market

Plan for execution (include implementation and sustainability efforts)

Evaluation methods and metrics

References