BUS 402
buddy 1
StrategicPlanTemplate.docx
Three Year Strategic Plan
Name
Course Name
Instructor’s Name
Date
Hint: In this template, you will find purple and orange “hint” boxes designed to help you with the project. Please delete all hints before finalizing your strategic plan.
Three Year Strategic Plan
Hint: Keep bold headings in the template. Delete text in the boxes and replace with your own content. The boxes will expand as you type if you need more space.
Executive Summary
Company History
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In this space describe the company’s history. Include the 4Ps (Product, Price, Place, and Promotion.
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Mission Statement
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In this space, share the mission statement of the company and assess its impact.
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Situational Analysis
Current Situation
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In this space, explain the current situation of the organization (industry, market, and general environment analysis).
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Hint: For help, see the SWOT Analysis Guide.
SWOT Analysis
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In this space, assess the SWOT analysis (strengths, weaknesses, opportunities, and threats) of the chosen company highlighting opportunities for change and address contingencies.
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Environmental Scan and Porter’s 5 Forces
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In this space, summarize the results of your Environmental Scan and Porter’s 5 Forces, evaluating the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.
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International Performance
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In this space, assess the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability.
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Operational Planning
Financial Performance
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In this space, analyze the financial performance and condition of the organization.
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Operational Budget and Assessment
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In this space, discuss the Operational Budget and Assessment using key ratios and performance indicators.
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Strategic Goals: Core Strategies and Tactics
Strategic Goals
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In this space, share measurable core strategic goals for each of the three to four areas identified from the SWOT analysis, including contingencies.
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Prioritized Core Strategies
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In this space, prioritize the core strategies, estimating the ease of achievement and time to completion.
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Recommended Organizational Structure
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In this space, recommend an organizational structure assessing the impact of the strategic plan on organizational culture.
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Recommended Marketing Positions
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In this space, recommend marketing positions and opportunities for growth.
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Measuring Success
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In this space, explain plans to measure the success of the strategic plan.
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Hint: Before finalizing your document, be sure to carefully proofread. For help, see these Proofreading Tips.
