Strategic planning paper

BUS/475

Richard Taylor

November 27, 2017

Introduction

Uber is primarily a service that offers similar products that are synonymous with those provided by taxis, but its products are differentiated by the integration of modern technology in which there is the use of the mobile app to link both the customers and the drivers. The Uber application is compatible Android, I phones and windows phone which helps it in running its operations excellently and smoothly. It uses cashless technology when it comes to handling issues related to service payments. In the current market set up, it is clear that Uber offers low-cost services as compared to its rivals in the market and also it has the best-experienced drivers who help it to run the business. The rise of internet and outsourcing services has motivated companies willing to come up with creative ways to serve customers in more efficient ways of improving the business strategies of the firm. Stone, B. (2017). The upstarts:

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

In this paper, we are going to introduce a new product which is an app that deals with parcels delivery. The Uber Company has only two apps that help it to carry its day to day operations which are the app for drivers and the app for passengers. For this assignment, I would like to introduce a new product which is an app for delivery of parcels. Uber app is a product that would see it encounter stiff competition from rival to become the best taxi and parcel delivery company in the market. It would be in line with its innovative mission to expand its primary operations to cater for all sections of the public transport and parcel delivery which is still an essential market gap that can be explored. The parcel apps would see the company grow into the higher level with enhanced local and international parcel delivery at a tap of a phone button. The service charge for the parcels would be cashless as it would take into account online payment methods just as those opting for the other two apps operated by the company. (Mowery, N., Poling, S. R., & Reavis, P. (1994). Customer focused quality)

Describe how the division addresses customer needs and achieves competitive advantage.

This app is essential in the addressing customer needs regarding fast parcel delivery both locally and international. There have been a lot of issues that have been related to parcel such as their high cost of parcel delivery both locally and globally, others refer to losing essential products in the process of trying to send documents and other relevant products to friends, workmates and family members throughout. By introducing such an app, it would help to curb and downplay this disadvantage and improve more customer delivery service. An integrated parcel management would offer high- end parcel management services which would pose a competitive advantage regarding the better distribution of parcel across the globe; it would also enhance complete customer solutions through integration with other companies such as Google and Microsoft. A competitive advantage would also be improved through low pricing strategy for these services, and finally, it would enhance faster delivery across borders as compared to the rival firm in the same market. This product would also help to improve its operational base and make it employ more workers to run its operations.

Create a vision and a business model for this new division that demonstrates your decision on what you want your business to become in the future.

A vision is essential for business; we are going to explore the concept of introducing a parcel app to in the business world which would be one of its kind ever in the market. In today world, the world of apps development has been enamored, and it is said to have affected all sectors of the economy in one way or another. By introducing this app for Uber company would be very significant as a growth strategy. Within the next five years of its introduction, I think it would reap a lot concerning revenues and as a core competency for the firm. The accrued benefit that the business would enjoy is on a large market pool for the product users and also low competition method for individuals who rely on the traditional way for parcel delivery.

Developing a business model is so essential for any successful operations of the business in any part of the continent. For this case, we are going to look at the issues related to the identification of sources of revenues, the intended customer base, products and details of financing. On the subject of revenues, the apps would facilitate cashless payment for the users either the local payment means or international payment means such as PayPal. The intended customers would be those individuals who have a low satisfaction level concerning the traditional methods of parcel delivery, and finally, the financing for the development of this app would mainly be realized from the private saving and also partnership with interested firms such as Visa and MasterCard Company. (National Mission and Justice Education Programme. (1981)

Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics

Guiding principles are essential in product development process. In this case, investors are the in a position to develop a product constitution which is significant in building a product image and reputation in the market. The essence for establishing a structure for a product is to reduce frictions and chaos that may arise out of a product or a service use regarding cultural, social and ethical aspects. Defining the guiding principles requires critical and strategic thinking for it to be effective.

For this case study the guiding principles would be;

· The primary audience for this products would be the online community that uses different social platforms

· The performance indicators would mainly be evaluated on the reaction of both social media users and the already Uber customers.

· The enabling factor would revolve around the issue of a large number of online communities that are connected with internet connectivity and had access to smartphones.

· The scorecard for this app would be evaluated quarterly to determine its performance in the market

· The platform for this app would be on Android phones, I phones, and windows phone to reach a lot of individual with smartphones.

· Finally, for the app to perform exemplary in the market Uber company would have to focus its energies on acquiring workers with necessary skills required.

Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

Although new products and services require a lot of resources, they are essential in shaping the company growth, mission, and vision statements. Product development is the back-born for any company and society as the enhance wealth creation and expansion of the business operations. Some of the significances that accrue with product development are; first, it creates value for customers. The new and increasing profit is what keeps the company growing, in the case the company does not have any invention in the market, research says that the company is likely to wilt and may eventually cease to exist.

Secondly, new product development is likely to have an impact on the improvement of the social life. New products besides giving customer gratification, the revenues generated by the company may foster them to undertake corporate social responsibility (CSR). The vision and mission of the organization enhance the competitive advanced which may make it have an easy time over their competitors. Mureta, C. (2012).

Importance of vision, mission, and values guide the division’s strategic direction.

Visions, missions, and values play a crucial role in shaping a company direction. Without the proper foundation of strong values which is outlined in the vision and undertaken by the mission, an organization cannot become successful. A company that does not develop and values in developing a strategy cannot be able to identify or be able to distinguish itself to both the customers and to the employees. This section seeks to discuss the importance of developing a vision, mission and values o a business.

The mission statement is an essential part as it seeks to define the business concerning the products, services and its target customers, a mission statement is necessary for differentiating itself from the competitors. Concerning the issue of a vision statement for describing how the future of the company looks like and if the company will be in a position to achieve its mission. Finally, the guiding principles serve as a platform in which a group can nature desired behaviors in an organization, the building blocks for of values relate to honesty, integrity and professional practice that is combined to develop the mission statement of the company.

References

Dessaint, K. (2013). Behind the Wheel: From Uber/Lyft to Taxi. Oakland: Kelly Dessaint.

Schneider, H. (2017). Uber: Innovation in Society. Cham: Palgrave Macmillan.

Schneider, H. (2017). Creative destruction and the sharing economy: Uber as disruptive innovation.