CLA2 Presentation - MIS

Student’s Name

Institution Affiliation

Strategic Planning and Decision Making

Data Mining in Big Data and Predictive Analytics & as a Competitive approach

Big data can be defined as the vast amount of data collected, stored and later analysed in many forms. Big data is collected through online activities that range from e-commerce transactions, social media, finance and banking, maps and travel from diverse sources. Analysing and processing of this data can be based on its format and structure (Bradlow, &Voleti, 2017). Results obtained from this analysis are essential in increasing efficiency, growth, revenue and the general business or organizational productivity.

Collection and analysis of big data have a lot of benefits to businesses or organizations. Use of this information helps businesses and companies manage their resources efficiently, save some costs, gives valuable inputs for services or products development. It provides a better lead generation, and it also gives the overview of trends in the global markets hence providing useful insights to stockholders and customers that is essential in building a customized strategy of marketing. Big data has a crucial role in providing a competitive benefit to an enterprise (Andrejevic, 2014). The efficient application of such information significantly affects the overall development of a company contributing to its general attainment of the set objectives and goals,

Sustainable Competitive Benefit Through CRM

Customer Relationship Management (CRM) is software designed for collecting and compiling customer’s information from a central location. They are used to enable streamlining of employees data access, which helps in sales, and ensuring maintained customer retention. CRM implementation in an organization assures a lot of benefits and can serve as a source of nourishing its competitive benefit. The benefits could be; ensuring automation of data entry, which resolves many issues that are brought forward by manual records. Sales activities real-time monitoring, which ensures that changes are monitored real-time, this can be productive since employees use centralized databases and are linked in a by a network. CRM also ease the employee's collaborative efforts which lead to increased productivity (Guozheng & Chuan, 2006). Based on information of customers in CRM, the most appropriate strategy of marketing can be used to generate more customer leads. CRM is significantly scalable, making it accessible by many office branches. One of the significant benefits is that the majority of CRM basic tasks are automatic.

Software and Hardware in Terms of Business Process Continuity and Disaster Recovery Plan

A disaster recovery plan is a well-documented step-by-step process carried out by organization during and after the occurrence of a disaster. Its primary purpose is to recover and protect organizations IT infrastructure. A good disaster recovery plan is characterized by a well-structured communication and assignments of the role. In any case, there is a disaster, the IT department and the employees should be well aware of their expected responsibilities and duties. There should be unity in plan execution and consideration of all aspects. All the necessary preparations are done before the occurrence of the disaster. Drastic measures are implemented to protect costly and valuable assets. There should be a presence of a data continuousness, a system used to keep valuable inputs for disaster recovery. During the process of planning the recovery, it is essential to consider how the business operation will be running even after the occurrence of a disaster (Cook, 2015). There should be an establishment of recovery time ideas that will help in dictating the expected time required to fully reinstate the functionality of the system. Investing in data continuity system ensures that businesses operations continue even after event or disaster have occurred.

There should be a steady backup check, this is essential in making sure that the discovery plan to ensure a successful and proper execution of the plan. A detailed inventory accompanied by proper documentation before event or disaster will also be useful in insurance services when accounting for losses and damages. Any successful recovery plan includes service providers such as Internet providers, power providers, together with the hardware manufactures. The recovery plan therefore serves as a major requirement in business continuity to guarantee a successful risk and disaster management plan.

A plan aimed at business continuity is a process of making systems, disaster recovery and data recovery plans useful in dealing with any potential threats of the company (Sahebjamnia & Mansouri, (2015). The critical elements in business continuity plan are; significant functions identifications, here, one focuses on the essential business operations and implements all the drastic measures that can protect them to ensure their survival. Another element is disaster recovery plan development; this ensures data backup's availability and operation continuity in case of a disaster. Business continuity plan testing is an element where all continuity aspects are tested to ensure the success of the overall continuity plan. The last element is formation of a BPC dedicated team, the dedicated team will be responsible in handling all aspects in the project, and this gives the members in the group a clear overview of persons to contact in case of any emergencies.

ERP as a means of Cross-Functioning in an Organization

The perfect approach to the implementation of enterprise resource planning (ERP) would include; conducting an initial assessment of the existing systems together with the infrastructure and obtain a baseline that will help in the implementation plan. Secondly, the organization should conduct a risk assessment along with a disaster recovery plan to mitigate and address any potential future risks. Thirdly, the organization should select a method to use based on various factors such as the network scope, number of users size in the organization, and the systems in place. Further, the organization should ensure the selection of the system installation method in the right way to ensure the company maximizes the use of its resources and help address future threats and risks (Lotfy, 2015).

Use of Networks & Social Media Platforms to enhance Global Stage Competition

Modern communication platforms such as the social media, are a significant platform that can help the organization compete globally. They ensure that organization is empowered by being close to its stakeholders and also adapt to modern business dynamics (Fan & Gordon, 2014). The platforms also help the company create user-centric solutions derived from feedback and interactions of stakeholders in the communication platforms 

Systems Adopted to Enhance Ethical Use, and Security of Information

           I would urge the company to go for and implement various security measures that will aid in mitigating risks and help in the ethical use of data. One is administrative measure that consist of guidelines and policies enforced to users in a particular network and serve as a limitation to accessing some applications, network resources, sensitive data, and devices. An example is a measure that disables installation of an application and ensures that only applications that are allowed can be installed. Besides, the organization should have an intelligence report which gives enough insight to the administrator on the type of information published online. This measure will be of great help in mitigating possible breaches of data the organization is unaware of. In the process of effecting administrative actions, the organization should also ensure constant updates as part of a preventive maintenance plan. The common cause of network breaches is the presence of outdated applications and operating systems.

Another security measure is the adoption of technical controls defined as a set of software and hardware installed to protect the network assets (Loukaka& Rahman, 2017). The typical examples are routers, firewalls, and systems that detect network intrusion. By deploying cloud-based and local data backup, the company will help mitigate the risks associated with ransom ware.The company should also adopt physical controls to secure the IT assets and its physical areas. An example of physical controls include ; fences, security guards, security lighting surveillance cameras, gates, CCTVs, motion sensors.

The company would also need to intensify education on security needs to its employees and make them aware of their responsibilities and roles. Giving proper knowledge regarding cyber security and other security aspects would be vital because most users are equipped with the crimes and dangers of the internet. In educating them, the company should also draft acceptable rules to make the employees aware of what to do and what not to do when using the organization data, resources, and Internet.

A Summary indicating how All the systems would be Integrated

Integration of the above systems can pose as a challenging action to the managers of an organization. The choice of a precise IT solution and inclusion should start by first carrying out an initial assessment. The organization's policies deployed and security protocols initial assessment should be performed, this will give a data baseline on where one should start and the network security in the current state. By doing this, the organization will be in a position to identify risks and critical functions found in the course of integration. After addressing all the areas, system integration can now be undertaken.

Reference

Andrejevic, M. (2014). Big data, big questions| the big data divide. International Journal of Communication, 8, 17.

Bradlow, E. T., Gangwar, M., Kopalle, P., &Voleti, S. (2017). The role of big data and predictive analytics in retailing. Journal of Retailing, 93(1), 79-95.

Cook, J. (2015). A six-stage business continuity and disaster recovery planning cycle. SAM Advanced Management Journal, 80(3), 23.

Fan, W., & Gordon, M. D. (2014). The power of social media analytics. Communications of the ACM, 57(6), 74-81.

Guozheng, Z., Yun, C., &Chuan, F. (2006). A study on the relation between enterprise competitive advantage and CRM based on data mining.

Lotfy, M. A. M. B. (2015). Sustainability of enterprise resource planning (ERP) benefits postimplementation: An individual user perspective.

Loukaka, A., & Rahman, S. (2017). Discovering new cyber protection approaches from a security professional prospective. International Journal of Computer Networks & Communications (IJCNC) Vol, 9.

Sahebjamnia, N., Torabi, S. A., &Mansouri, S. A. (2015). Integrated business continuity and disaster recovery planning: Towards organizational resilience. European Journal of Operational Research, 242(1), 261-273.