Signature Assignment: Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis

Strategic Objectives of Airtel Company

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Introduction

It's a common knowledge to all entrepreneurs that for a business to prosper there must be a route that is followed in order to attain its goal. The goals being sought are the objectives of a business organization. In this regard, Airtel Company must have strategic business objectives in order to attain its potential. Therefore, Airtel company has incorporated all the major stakeholders in order to find the objectives that each aim to attain and through achieving their goals the company will be heading in the right direction.

Strategic Objectives

Shareholder value

The Airtel Company intends to ensure that the shares of the company increase by at least 3% by the end of the three years. The company has put in place strategies to ensure that this objective is achieved by ensuring that all the unexploited market coverage are exploited and better services are provided. Through this wide coverage of the market the company targets to have an increase in revenue collection and costs of operation which will likely lead to high amounts being collected as profits after all operational costs are deducted from the revenue obtained. Therefore, through increased profits, the company aims at making her products the best in the market in order to be able to fight the competition from other companies. Besides that, the company will also be able to fight competition from other companies by offering cheaper services to their customers, having frequent and different types of promotion services that are likely to attract more customers (Armstrong et al, 2015).

Customer value Perspective

The company has a plan of ensuring that her customers feel on what really happens in the company`s daily operation activities. This is set to be achieved by sampling some of the customers and involving them in the daily decisions that are made in the company as from the start of the next financial year. In addition, the company will also be gaining from these customers as they will get first information on what services should be provided and those that should be improved; these will ensure that the company meets their customers` specifications.

Besides that, by involving the customers in the decision-making process, will not only make them feel value but it will also make feel them wanted by the company. As a result, these customers are likely to act as the ambassadors of the company in various locations that they come from (Trainor et al, 2014).

Internal Operation Perspective

Running the company without an internal audit may lead one to bigger losses. Therefore, Airtel; Company aims to carry out an internal assessment at the end of end the year in order to determine the progress of the company. These assessments will have to take care of the human personnel employed by the company, their professionalism, skills, and knowledge, the level of technology employed in the company, the machines, and labor employed in the company. These assessments will also help in determining the effects that are likely to occur with the change in operation. Besides that, this shall also enable the company makes decisions on critical issues that have to be adjusted in order to make the performance of the company improve (Horkoff et al, 2014).

Learning and Growth Perspective

The company intends to have at least two training seminars and workshops per year for the employees. This will ensure that the employees sharpen their skills and knowledge. In addition, the qualified employees will be allowed to apply for any vacant post of higher rank and they shall be considered in order to ensure that they also grow with time. Besides that, the company will also involve the employees in the decision-making process of the company in order to make them feel involved in the operation and running of the business.

The company shall also cultivate a culture that is all inclusive and all rounds in order to ensure that all the employees feel comfortable in daily activities. This shall also be supplemented by the use of modern technology and technological innovations that meets the customers' needs easily without straining the employees to meet the needs (Trainor et al, 2014).

Potential Alternatives to the Opportunities

The major opportunities available for the company as highlighted earlier are the inadequate coverage of Airtel network and service providers in some areas. Therefore, in this regard, the company intends to use all available resources to ensure that adequate services are provided in the regions that presented reports. In addition, the company shall ensure that the network coverage is also increased in order to make sure that the company ensures all these available opportunities. Through carrying out these processes the company shall have provided the best alternatives and solution to the problem (Horkoff et al, 2014).

Communication Plan of Airtel Company

The company shall then adopt the most effective communication channel that ensures all the employees get the information as fast as possible. This channel can be the use of notices being placed on the notice boards and of use of social media site that comprises of mostly the employees of the company. There shall also be the removal of barriers that might bar the subordinate staff from reaching the management teams. The company also intends to have suggestion boxes that shall be opened on every Friday in order to get views from employees and customers who seek anonymity. This communication channel shall mainly target the employees within the company premises and to some extent the customers.

In addition, the purpose of the channel is to pass information effectively to the employees in the company. It also serves the purpose of socialization and bonding between employees on a social site. However, the company can resort to the use of the mass media for the purpose of passing information to their customers. In addition, the company can also use the billboards. These methods are the best for this purpose because they easily capture a large area of customers and they are also cheaper in passing information. The advertising of new products and massive communication by the company to the customers can be initiated due to the introduction of a new product of the company in the market or reminding the customers of the available services that the company offers and their easy availability (Cornelissen, & Cornelissen, 2017).

Conclusion

It's true that for better performance of an organization good communication channels must be established, there must be objectives set in order to be achieved and the company must, therefore, be able to exploit the available opportunities in the market in order to reduce the chances of the competitors approaching this opportunity.

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Cornelissen, J., & Cornelissen, J. P. (2017). Corporate communication: A guide to theory and practice. Sage.

Horkoff, J., Barone, D., Jiang, L., Yu, E., Amyot, D., Borgida, A., & Mylopoulos, J. (2014). Strategic business modeling: representation and reasoning. Software & Systems Modeling, 13(3), 1015-1041.

Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.