Strategic Marketing Plan: Section 3

In this module, develop the Industry Overview and Product Differentiation section. It should include the following:

1. Industry Overview and Product Differentiation a. Industry: definition of the industry, shape of the industry, development of the industry b. Products, pricing strategies, promotions/sales, placement and distribution c. Define product and the value proposition. d. Defining attributions with features, advantages and benefits. e. Position versus the competition and with the target markets