Discussion Board

Strategic marketing Discussions: Write 6-8 sentences for each the following:

· Predict the future impact of the Internet on marketing processes and organization. Provide examples or illustrations to support your prediction.

· Determine how Lafley's leadership has shaped Procter & Gamble's marketing strategy in the past and determine if it is something that can still be used in the future.

http://www.youtube.com/watch?v=Kf0Dk6FX7h4

Strategic Market Pricing Discussions Write 6-8 sentences for each of the following:

· Read the article, “Amazon Price-Check App is Attack on Small Stores, Snowe Says” located at https://www.bloomberg.com/news/articles/2011-12-09/snowe-asks-amazon-to-halt-price-check-promo. Create possible solutions for the small businesses to compete with Amazon’s promotions.

· Select an industry in which you are interested and determine the type of price sensitivity measurement procedure you would most likely use. Explain your choice.

Provide an example of when an estimate of price sensitivity could benefit the effectiveness of a pricing strategy, as well as an example of when it could cause harm.