Respond to the following in a minimum of 175 words:

MKT/574 WK1 Assignment: Concepts and Applications Worksheet

Instructions

Scenario

Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you’re the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace.

Instructions

· Briefly answer each of the questions on the Worksheet [Next page] in your own words using ideas from the course text and two other credible sources.

· Explain how each concept applies at your organization (or an organization with which you are familiar).

· Provide a standard citation for each answer (author, date, pg.).

· Apply and reference at least three sources, including the course text.

· Submit your completed worksheet to the grade book.

Tips

· This is like a scavenger hunt. You will find the answers in the course readings and resources.

· Consider conducting some primary research by asking a marketing executive or manager how these concepts apply in their environment.

· This exercise is helping you gather essential concepts to build a foundation for your course project.

· This is a worksheet not an academic paper.

· Your audience is the CEO, not your professor. So, communicate in short answers that convey complete and impactful information. No narration.

· DO NOT copy and paste answers. Ensure the integrity of your work and improve learning by defining terms in your own words and citing the source of the borrowed ideas.

Complete the worksheet on the next page, then su

Worksheet

Name:

Question	Answer	Application	Citation
What is marketing?
What are common misconceptions of marketing?
What role do value and exchange play in marketing?
What is the marketing mix? [Hint: 4Ps]
What are two trends impacting the future of marketing, and how might they impact your organization?
Identify four activities in the Marketing Communications mix
What is a value proposition?
What role should ethics play in defining your value proposition?
What is the value chain?
What is marketing planning?
What are the elements of a marketing plan?

References

MKT574 WK1 Strategic Marketing Concepts Worksheet bdphd AUG21