Strategic Marketing
Ikbobo
STRATEGICMARKETING2.docx
Written Assignment / Self-reflective writing 1 - Critical Reflection on Case Study
Please pay attention on the below Task Requirements:
TASK:
Provide a critical self-reflection of the process of completing assignment 1
For completing this Task successfully, you must summarize all the academic knowledge you receive from the module’s content and professional benefits you received while critically analysing Amazon’s case towards marketing strategies in the previous assignment.
The indicators of a good reflection are:
It is personal to you.
It is clear how the learning relates to your role or prepares for a future role.
It outlines the content and method of the learning activity.
It describes how your knowledge, skills and attributes have developed as a result of the learning activity.
It identifies any further gaps or learning you did not cover and how you might fill these. It describes how your current practice (sales relationship manager ) might change as a result.
You can approach your Self Reflective writing as per the four stages below:
1. What did I expect to learn?
2. What did I learn?
3. What will I do differently going forwards?
4. My actions and next steps.
A strong Assignment Critical Reflection Requires addressing to the following issues:
- High personal effectiveness:
- Critical self-awareness,
- Self-reflection and self-management;
- Time management;
- Sensitivity to diversity in people and different situations and
- The ability to continue to learn through reflection on practice and experience.
Guidelines for completion:
1. The word limit is 1,200 words, +/- 10% inclusive of appendices. Bear in mind that the appendices count towards the word limit so avoid including organisational material such as annual reports in any appendices.
2. Where you quote directly or take ideas from something you have read you must reference these correctly using the Harvard referencing system, not numbered footnotes.
3. Assignments should be word-processed in Times New Roman 12 point type.
4. As this is a self-reflective practice within your writing you can use of the first person such as ‘I’ or ‘we’.
Length: A word processed self-reflective essay of 1,200 (+/- 10%) words (inclusive of appendices, NOT inclusive of references).
