Marketing 7

Strategic Market

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Strategic Market

Introduction

The chosen company is Proctor and Gamble which is an American associated organization which is identified for its production regarding the household items. They are usually referred to being prominent for their possession of about 250 brands in the six categories. It is a company that is associated with the progressive concern for the enhancement of lifestyle along with quality in the lives of people. The organization usually proposes to meet the demands of consumers as well as their needs effectively. It usually adopts various distinct techniques to attain competitive advantage. The following research paper aims at analyzing the marketing plan strategies for the company.

Controls

The creation of the effective management measures is vital in helping the company to evaluate the results of the company along with reveal the identified unexpected performance associated deficiencies that need to be corrected. P&G will set its goals and objectives effectively which will act as the foundation on which effective marketing will be carried out. It will also reduce conflicts that may take place in the organization while evaluating the outcomes. Nonetheless, there is Performance planning which is vital in having a well articulated set of activities in the marketing plan and will help to analyze what is needed in the organization in regard to marketing (Brito, 2013).  The use of goals as a foundation, performance planning helps in setting the identified stage for the year through the communication of objectives and also in setting any actionable plan to help in the achievement of a good evaluation.

There is also the creation of an ongoing process. This entails the management of performance through planning activities along with having monitoring of performance and the feedback. All these need to be continuous as it creates a support system in the company needed for the encouragement of efficiency in the marketing plan and strategy for P&G Company. There will also be enhanced productivity via better and improved goal management as marketing is aimed at enhajed productivity and thus the need to have a good strategy that helps in the preparation of contingencies needed for the future evaluation and corrections (Review, 2013). 

Implementation

Monitoring is considered to be a good and essential step for enhancing the correction of mistakes that may be realized in the marketing strategy of P&G. The implementation phase will be an inclusive stage in regard to the monitoring aspect as it will be executed by all he people who possess an interest in the identified project. All the involved people will be included in the monitoring phase since this will help in achieving efficiency in the evaluation of the interrelated stages from the given beginning. A situation analysis will be used in this phase. Situational analysis is considered to be a type of process via which the identified general features along with the issues associated with the community and the organization in general. It entails the identification along with the definition regarding the features as well as the issues that are considered to be specific to the specific categories regarding the organization (Younger & Smallwood, 2016). 

The situational analysis will entail various vital information. This will include the economic as well as social activities in association to the organization. The political as well as the administrative structure will be included too and this may entail the management bodies. The techniques to be used in the collection of information for evaluation of the implementation phase will entail the document reviews as well as problem trees, brainstorming and having formal conversations in meetings to understand the different aspects.

Marketing Organization

The organization has been arranged according to structures available in the organization for increased success and efficiency. These structures entails the Functional structure whereby as the identified sales increase, the various forms involved in marketing opt to use a functional structure as this one is good in grouping the employees on their functional areas on the basis of expertise. These functions entail the value chain such as the R&D and the operations stage. The product structure is usually on the basis of products which are usually supported by the centralized types of services such as PR and business development (Williams, 2017). 

Customer structure entails the use of segmented business customers for marketing purposes for making sure that all the needs of customers are handled effectively. Geography structure is usually done on the basis of location and is vital in allowing flexibility in the marketing associated strategies. The rest of the departments in the organization will enhance the planning phase by assisting in the identification of issues along with opportunities. There will also help in the formulation of alternative plans as well as in the evaluation of the given alternative plans.

Conclusion

For an effective marketing plan and strategy it is vital to include he various aspects that ensure a higher competitive edge for a company while promoting it. P&G company is a company that works hard to attain a higher competitive edge thus the need to have an efficient marketing plan that will be implemented. First and foremost, it is vital to understand the essence of making use of the various human associated resources. This is vital in organizations effectiveness regarding a firm. There is also the need to focus on aspects that facilitate the growth along with the development of an organization while at the same time keeping the customers in mind (Brito, 2013). 

References

Brito, M. (2013). Your brand: How a social business strategy enables better content, smarter marketing and deeper customer relationships

Review, H. B. (2013). HBR Guide to Project Management (HBR Guide Series). Boston: Harvard Business Review Press.

Williams, T. C. (2017). Filling execution gaps: How executives and project managers turn corporate strategy into successful projects.

Younger, J., & Smallwood, W. N. (2016). Agile talent: How to source and manage outside experts.