`RESEARCH PAPER IN 18 HOURS

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StrategicmanagementResearchreport.docx

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Department / Program: MKTG-BNFN-HRMG

Course Instructor: Dr. Adel Alotaibi

· Type of assessment (Final project 10 %)

· Course Code and Name: BMGT 3304 Strategic Management Section: 1&2

· Semester: Spring

For Lecturer’s use only

Grade: __________

Out of: ……… 10 %

Signature: _______

For Student’s use only

Student Name: ____________________________

Student ID: ____________________________

Major: ____________________________

Diversification strategy

You are a SEO of a hotel booking website and you start feel that, the current competition is very high and every year a new companies entering the industry with more features and strategies. As there are not barriers to enter the market you might need: a website, singing a contract with hotel providers and start promoting your own website. In this concern you might need to consider diversification strategy. Based on your previous project analysis create a path for diversification into related or unrelated diversification.

1. Brainstorm and come up with idea for new services apart of booking hotel, flight, cars and taxi (should be needed for the real market)

2. Identify the reasons for creating your service.

3. It can’t be too far-fetched

4. The service should have enough differentiation.

5. Refer to your book chapter no 8

6. Write an abstract for investor about your idea with justification.

7. Follow the rubric below as a guide only and use your business background to be creative.

Academic Affairs Division – Provost Office

Criteria

Excellent (2 )

Good (1.5)

Fair (1 )

Product or service Name and Description (2)

Product or service name is original, descriptive, and marketable. Product or service description provides a clear and detailed explanation of what the Product or service is, how it is unique, and how it meets a specific consumer need.

Product or service name is descriptive. Product or service description provides a clear explanation of what the Product or service is but an unclear or incomplete explanation of how the Product or service is unique, and how it meets a specific consumer need.

Product or service name is not descriptive. Product or service description provides an unclear explanation of what the Product or service is.

Originality/

Innovation of

Product or service

(2)

Product or service is completely original/innovative.

There is no other Product or service like it on the market.

Product or service is mostly original/low

innovation but it is based on

Modifications of an existing Product or service.

Product or service represents

only

Minor modifications of an

Existing Product or service.

Target Market

(2)

Target market is clearly defined and an

explanation is Provided as to why the particular

Audience was chosen.

Target market is broadly

Defined.

Target market is poorly

Defined.

Product or service

Justification

(2)

The product or service suggested are fully justified. Using

Strategic justification and analysis to prove the product

Are feasible. It can be convince business owners or an

Investor to invest in this strategy.

The product or services suggested

Are partly justified.

The product or services

suggested is not justify or

justified with no logic for

Business manner.

Organization

(2) includes organization, integration, grammar, appendices)

Grammar, Spelling, and Formatting

As well as the Use of Appendices

Written work is well organized and easy to understand. There is a brief introduction. Sections of case analysis are marked with appropriate headings. There are page numbers.

. The organization is generally good. There is a brief introduction and section headings; there are page numbers. But some sections seem out of place or mislabeled, diminishing the ease with which the case reads and is understood.

. The organization is unclear; headings are missing. The introduction is not succinct. Page numbers may be missing.

Guides:

1- This is an individual task not a group.

2- Do not copy other student’s work or give your own to other.

3- Deadlines Saturday, 13 April

Follow the format below:

Font: Times New Roman, size 12

Header: diversification strategy

Student ID Number

Footer: Course code/title, date

Use the first page as a cover page for your project