Strategic Management case 2

Sustainability Strategy Paper:

Read “O'Toole, J., & Vogel, D. (2011). Two and a half cheers for conscious capitalism.

California Management Review, 60

-

78”

-

focus

specifically on page 69

–

categories of business

activities. Utilizing this framework identify two

companies that operate in cell one, two or three.

Depending on where they play

–

how does this

strategy align with their sustainabilit

y strategy, or

is it absent

?

Reflect on your findings and write

a 2

-

3 page paper integrating your chapter 1

-

3

readings, the Interface research and your country

(Netherlands)

researched.

Sustainability Strategy Paper:

Read “O'Toole, J., & Vogel, D. (2011). Two and a half cheers for conscious capitalism.

California Management Review, 60-78” - focus specifically on page 69 – categories of business

activities. Utilizing this framework identify two companies that operate in cell one, two or three.

Depending on where they play – how does this strategy align with their sustainability strategy, or

is it absent? Reflect on your findings and write a 2-3 page paper integrating your chapter 1-3

readings, the Interface research and your country (Netherlands) researched.