For Dr. Clover Only

Hydrate’s Non-alcoholic drink is a drink suitable for people of all ages and sexes. Most parents will love the product due to its non-sugar quality, with increasing levels of obesity among children; I believe that this drink will be suitable for a lot of families as they will want to consume beverages that do not harm the health. The beverage will; be suitable for diabetic individuals as well since the drink is, which will impact to them having a refreshing life without worsening their condition. The marketing strategies will target a total of approximately 626, 112 people within the region according to Alaska’s demographic data, 51.7 of the total population will consist of males, while 48.3% will be females. The number of children under the age of 5 years will be around 47,591 while those with 18years and above will be approximately 436, 215. The whites are more represented in this region with a 69.3, but all the other races are represented though in smaller percentages. With existing competitors such as coca cola and Pepsi companies, Hydrate Company has to put a lot of efforts on the marketing and sales strategy to ensure that it is enabled to switch loyalty from existing companies. The product is suitable for refreshment, after meals or can be used to quench thirst, meaning that it can be taken anytime and at any place. The beverage is expected to attract more than 80% of the population who will love, which comes at a pocket-friendly price (Pamudji, Daryanto, & Djohar, 2015).

It will be necessary to come up with a marketing plan that promotes the brand and entice the consumers to try the product. The use of social media will be useful in spreading information about the non-alcoholic beverage manufactured by Hydrate Company. The message will be a product that will bring joy and promote good health within families at an affordable price. With this message, people will be able to interact on social media, get to ask questions and get answers for their issues. It will be essential to allow people to follow Hydrate on social media so that they can access all the information. Even though we want the information to reach a lot of people, we have to realize that the different platforms used by people based on age and gender. Young people are more active on social media compared to older people, and it will easy to reach them via facebook, youtube, and LinkedIn, among many other social media platforms (Pamudji, Daryanto & Djohar, 2015). With about 42.9% of households with individuals under the age of 18 years and 11.9 % household with individuals, more than 65 years is an indication that the use of the mentioned platforms will be sufficient. The use of billboards will be useful for the older population as they rarely visit social media platforms such as Facebook and Instagram. It will be creative to hold events that promote the product. Holding contest will ensure that people get to engage with the product and experience its feeling. If it is a competition, for example, winners can be gifted with the product to refresh themselves. This is a creative way of allowing people to interact with the product and realize the good qualities it has. The use of media personality individuals to advertise the products will also have a significant impact on the product as it will help attract more people who admire or feel inspired by the person advertising. Engaging the consumers online will be a perfect signal to them that will make them feel appreciated.

To reduce costs, the hydrate company will supply its products to retailers so that they can distribute to consumers. With the region having many retailers; 100 meters apart, it is essential that all these retailers have the product so that the product is readily available to consumers. These retailers can be noticed online, and they should be allowed to make orders online to ease the process and ensure that there is quality delivery of services. This will discourage delay and ensure that the product never runs out of the market. The product is still new, and the company has to help retailers in advertising their product by promoting their brand (Ataman et al. 2008). Discounts should be given to consumers who get to purchase the product, and the product should be distributed at a discounted price to ensure that they as well get profits after they make their sales. Posters displaying the products information can be dispatched at the retailers’ shops to help people note the familiarity of the product within their localities. The company should take the responsibility of delivering their product to retailers so that they can increase the number of supplies and enhance the number of sales (Ataman et al. 2010). Direct sales will be cost-effective, and it will allow consumers to have the product at a reasonable place. Sometimes damages do occur during transportation as some bottles may break, but with a shorter distribution chain, such costs are minimized reducing the losses that the company might incur.

Televisions have become common nowadays. In every household, there must be at least one television used by family members to watch the news and other entertaining programs. Hydrate Company will utilize this platform to advertise and promote the Non-Alcoholic Beverage (Michael & Ogwo, 2013). The fact that the television is accessible to all the family members and that would mean that people of all sexes, ages, and genders. It might be very costly to have the advertisement on all the TV channels we will have to choose therefore two or three stations that are popular within the region. Alaska channel TV and AK channel TV are viral in the area, almost every household gets to watch this channel before the day ends and it will be the best choice for promoting my brand.

Even as we try to promote the product, we need to realize that the message should revolve around the quality of the product. Hydrate’s beverage is sugar-free with a unique but good taste. It is suitable for all people; thus, those who emphasize on healthy living are missing out if they do not make Hydrate’s non-alcoholic drink their choice. Some costs will be incurred in the brand promotion and awareness process. The outcome will be rewarding since it is the only way to deal with competition from existing organizations such as Pepsi and Coca-Cola.

References

Ataman, M. B., Mela, C. F., & Van Heerde, H. J. (2008). Building brands. Marketing Science, 27(6), 1036-1054.

Ataman, M. B., Van Heerde, H. J., & Mela, C. F. (2010). The long-term effect of marketing strategy on brand sales. Journal of Marketing Research, 47(5), 866-882.

Michael, B. N., & Ogwo, E. (2013). Trade sales promotion strategies and marketing performance in the soft drink industries in Nigeria. International Journal of Marketing Studies, 5(4), 96.

Pamudji, W. H., Daryanto, H. K., & Djohar, S. (2015). Cost-Based Penetration Pricing Strategy for Beverages Industry. International Journal of Scientific and Research Publications.