strategic management assignment

Task As an individual assignment, you will need to choose one of the following top 500 worldwide Corporations (https://money.cnn.com/magazines/fortune/global500/):

• Pepsico: ✓ Country: USA ✓ Main Sector: Fast Moving Consumer Goods ✓ Website: https://www.pepsico.com/ ✓ Annual Report https://www.pepsico.com/investors/financial-information/annual-reports-proxy-information

• Wal-Mart Stores ✓ Country: USA ✓ Main Sector: Retail & Wholesale ✓ Website: https://www.walmart.com/ ✓ Annual Report https://stock.walmart.com/financials/annual-reports/default.aspx

• Hewlett-Packard ✓ Country: USA ✓ Main Sector: Information Technology ✓ Website: https://www.hp.com/us-en/shop ✓ Annual Report https://investor.hp.com/financials/annual-reports-and-proxies/default.aspx

• Banco de Santander ✓ Country: Spain ✓ Main Sector: Financial Services ✓ Website: https://www.bancosantander.es/en/particulares ✓ Annual Report https://www.santanderannualreport.com/2021/en/undefined

• Aldi ✓ Country: Spain ✓ Main Sector: Retail ✓ Website: https://www.inditex.com/itxcomweb/es/home ✓ Annual Report https://static.inditex.com/annual_report_2021/en.html

You will need to document yourself about the company’s last 5 years strategic performance by checking its Annual Report website section and articles you may find through Google, EBSCO or any other sources of information.

You will develop and submit a strategic analysis report on how the corporation has evolved its Mission, Vision and Values, its specific target market segments,

its position with regards to its competitors, the changes in the industry and in the environment and the resulting SWOT matrix after the pandemic.

You will need to apply and highlight the concepts and theories learned in the first part of the course, in particular Porter 5-C model, PESTEL analysis and competitor grid.

BCO321-STRATEGIC MANAGEMENT MIDTERM Task brief & rubrics

Formalities:

• Type of Report: Word

• Word count: 2.500

• Line Spacing: 1,5

• Cover, Table of Contents, References and Appendix are excluded of the total word count.

• Font: Arial 12 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

• Suggested Table of Contents

1. Executive Summary

2. Introduction to the Corporation

3. Mission, Vision and Values of the Corporation

4. Target market segments

5. Competitor analysis

6. Environmental situation

7. Industry analysis

8. SWOT matrix after the pandemic 2020-2021

9. Conclusions

• References

Submission: Via Moodle (Turnitin). Sunday 14th August 2022 at 23:59 CEST

Weight: This task is 40 % of your total grade for this subject.

Learning Assessments

It assesses the following learning outcomes:

• analyze and explain the concepts, principles and practices associated with strategy formulation and implementation

• demonstrate an understanding of the complexities of strategic management

• conduct and present a credible business analysis

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Fail <60

Synthesis (35%)

Student selects all relevant concepts, demonstrating an excellent understanding of the task.

Student selects some key concepts, demonstrating a good understanding of the task.

Student selects a few concepts, demonstrating a fair understanding of the task although some concepts might be missing

Student fails to select relevant concepts, demonstrating insufficient understanding of the task.

Student fails to select relevant concepts, demonstrating very limited/no understanding of task.

Evaluation (35%)

Student constructs a coherent argument to present a well-justified report.

Student constructs a mostly coherent argument to present a report with some justification.

Student attempts to construct a coherent argument and present a report, although it may lack justification or demonstrate minor misunderstandings.

Student attempts to construct an argument and present a report, although it lacks justification or demonstrates misunderstandings.

Student is unable to construct an argument to present their report. Insufficient/ no justification is provided and significant misunderstandings are in evidence.

Communication (30%)

Student communicates their ideas extremely clearly and concisely, respecting the page limit.

Student communicates their ideas clearly and concisely, respecting the page limit.

Student communicates their ideas with some clarity and concision. It may be slightly over or under the page limit.

Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit.

Student fails to communicate ideas clearly or concisely and excessively over or under the page limit.