Buisness Admin

Running head: BUSINESS 1

BUSINESS 2

Week 3 Assigment 1

Latonya Louden

Strayer University

BUS499 Business Administration Capstone

Brian Grizzell

02/04/2020

Strategic Management and Strategic Competitiveness

Globalization

Apple Inc is one of the most successful public corporations today. It has been ranked number one on the Forbes list for the last decade. Being an American multinational tech company, Apple operates by designing, developing, and selling various technological products and services that have changed the world today (O’Regan, 2015). Apple Company has, in many ways, been impacted by globalization and technology. It has been seen that Apple's global revenue for September 2015 fiscal year totaled $323 billion (Ahmar, 2017).

Additionally, the organization has been able to maintain over 476 stores in over 15 countries successfully. In this way, Apple continues to expand its products globally aggressively. Furthermore, there is an online iTunes and Apple store, which has over a billion Apple products globally. This is important in stimulating the global economy. It has been seen that globalization and technology have helped Apple to transform the world significantly.

Apple has over ten most essential products that have made it successful over the years. This has made Apple become one of the most significant information technology companies in the world. The company's total assets are such as OS X operating system, App Stores, iPad, Macintosh Computers, iPod, Touch Technology, iPhone, iBeacons, and Apple TV (O’Rourke, 2017). Today, it has been seen that Apple continues to invent towards the future where it has developed user-faced innovative products and technology. This is important in defining the market time and again.

Industrial Organization Model

Apple Corporation has an excellent opportunity where it can increase its revenues using the industrial organization and the resource-based model (Ning, Fu, & Zheng, 2011). From the economic theory of the industrial organization model, the company can continue with its success globally. This is important in that it can help the organization earn revenues that are above their average returns. Besides, at Apple, the management and personnel in leadership positions carefully understand and know the competition they face in the technological aspect (Budnikas, 2011). Additionally, the company also understands the general industry, assets, strategic formulation, skills, and strategic implementation. These aspects, in particular, help the organization maximize their profits and continue to grow globally.

Resource-Based Model

In this approach, this model is vital to the superior performance of the company. In this aspect, the model included Apple having available resources, which is critical in providing a sustainable competitive advantage in the technology industry. Apple has been seen to continue research and development in various aspects. These efforts are crucial in creating innovative technology and application products and services, which will see its brand loyalty increase in the competitive market (Al-Laham & Huth, 2011).

Apple focuses on staying ahead of its competitors, which allows them to become leaders in the market place. The company has established itself in the market and has been a defined leader in the tech world. Apple's strategies in marketing and advertising have increased awareness and demand for their products and services globally.

Vision

Apple's vision statement forms a basis for the success of the company. Apple is one of the most valuable global companies today. Apple’s current vision statement was introduced by the current Apple CEO, Tom Cook (Rowland, 2015). The vision statement is, "We believe that we are on the face of the earth to make great products, and that's not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well" (Rowland, 2015).

From the above vision statement, it is evident that the company’s continued success is emphasized on innovation, market selection, strategies, company direction, organization culture, and product development.

Mission

On the other hand, Apple also has its mission statement. This is also important to make sure the organization stays competitive in the market for an extended time. The current mission statement at Apple is, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store and is defining the future of mobile media and computing devices with iPad" (Rowland, 2015).

The mission statement is not as detailed as the vision statement, as seen. However, the mission statement can be improved by widening its scope so that it includes details of various business aspects at Apple (Rowland, 2015). The mission statement covers all the current Apple products and technology.

Stakeholders

By satisfying demands imposed by stakeholders, the company has been able to satisfy its stakeholders effectively. Stakeholders impact the business in various ways. Apple stakeholders include the following. Firstly, there are the customers. The company prioritizes these stakeholders. They include individuals and also organizations buyers of the company's products. Therefore, the company has a top priority in satisfying the demands of its customers. Another type of stakeholders is the employees. They hold the second priority after the customers. Apple's main interest is to keep employees motivated and develop their careers accordingly (Thompson, 2015). When employees are happy, they have an increased moral, which is vital to create innovative technology. Besides, investors are also another set of stakeholders. They determine organizational finances and research developments. This is because; investors are interested in maximizing return on their investments (Thompson, 2015). Also, the music industry is another critical stakeholder. They are responsible for the quality of the Apple products and ensuring the success of the company.

References

Ahmar, A. S. (2017). Predicting Movement of Stock of Apple Inc. using Suite Indicator. doi:10.31227/osf.io/pcxr5

Al-Laham, A., & Huth, S. (2011). Strategic Repositioning of Apple Inc. Fallstudien zum Internationalen Management, 641-664. DOI:10.1007/978-3-8349-6793-0_38

Budnikas, A. (2011). Apple Inc. Business Policy v. Competition Law. SSRN Electronic Journal. DOI:10.2139/ssrn.1911371

EuGH, Urteil v. 24. 10. 2018 – C-595/17 Apple Sales International, Apple Inc., Apple retail France EURL ./. MJA also Liquidator von eBizcuss.com. (2019). JuristenZeitung, 74(3), 139. DOI:10.1628/jz-2019-0044

Ning, Y., Fu, H., & Zheng, W. (2011). Business model dynamics: A case study of Apple Inc. 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management. DOI:10.1109/icieem.2011.6035109

O’Regan, G. (2015). Apple Inc. Pillars of Computing, 25-30. DOI:10.1007/978-3-319-21464-1_5

O’Rourke, D. (2017). Consumer trends in apple sales. Burleigh Dodds Series in Agricultural Science, 511-522. DOI:10.19103/as.2016.0017.28

Rowland, C. (2015, September 3) Apple’s Vision Statement & Mission Statement. Retrieved from

http://panmore.com/apple-mission-statement-vision-statement

Thompson, A.(2015, September 8) Apple Inc. Stakeholders: A CSR Analysis. Retrieved from

http://panmore.com/apple-inc-stakeholders-csr-analysis