strategic management
Shinum 
STRATEGICMANAGEMENTANALYSIS.docx
STRATEGIC MANAGEMENT ANALYSIS
ON
WALT DISNEY
“TO MAKE ENTERTAINMENT THE WHEEL OF LIFE”
Executive Summary
The report is presented to research and analyse on factors affecting the business of a firm internally and externally. This report basically focuses on the overall environment of the business and reflects the organizations view of challenges, opportunities, strength and effects while operating business. It will also discuss in brief how we can offer the best approaches to compete the challenges arising in the business.
Background to the Firm
Walt Disney corporation is a leading, diversified and international family based entertainment and media enterprise. It was founded by Walter Elias Disney in year 1923. (Disney, 2011) Walt Disney comprises five primary business segments that are Media networks, parks, resorts, studio entertainment and consumer products. Disney has six location in the world and admired as a top entertainment due to its innovations, creativity and has a high demand in the market. Disney has produced propaganda films for the US government during World War II. Walt Disney passed away on December 1966, after that Roy Disney (brother) continued to the business and expanded by additional theme parks and in 1983, Disney launched The Disney Channel.
Internal Factor Affecting the Firm
Internal factors can be affected both positively and negatively to the firm as the company is based on its resources. Furthermore, internal factors are the tangible factors dealing with the financial and physical resources. Therefore, I have selected two factors that affect the firms internally.
Product Design:
Walt Disney has different large market segments in the Media network that includes operation cable network, radio network, broadcast television network, which is driven by ESPN, Worldwide Disney channels. Many products such as Theme parks, publishing, web portals, video games, music, they have various products which affect the firm in the market as being a tough competitor to the other business. Walt Disney is the most famous entertainment in the market, and they have the three-dimensional products which allow Disney to make more profit by the corporation. They have different consumer products selling in different forms. Thus, the products are designed as a decent and family-oriented business which are suitable for the customers. It helps to maintain the positive and long-term relationship to the reputation of Disney Brand. (Varadarajan, 1992)
Diversity and Inclusion:
Business Employee Resource Groups are key accomplices in the workplace to develop a comprehensive culture for all Disney representatives around the globe. These enthusiastic representatives offer their time, ability and social experiences to assist them with improving the work environment and to be more imaginative and creative in the Market. Walt Disney company started as Studio then after they spread into the amusement parks with Walt Disney World and also television industry with the Disney Channel. Their mission is to provide entertainment to all the people around the world, as they celebrate pride events in 2019 in Los Angeles and many other places supporting and welcoming environments in the local communities. They deliver trust and mutual relation among the employees in the business, which affects the firm to response positively in the organization. (W. Chan Kim, 1989)
External Factors Affecting the Firms
External factor includes the intangible resources, which involve technologies, culture, entertainments, reputations, human resources. Thus, I have chosen the factors that can affect the firm externally.
Technological Innovation:
Utilization of the resources in an organization is way different to compete in the market. In the Market there are many factors that affect the firm positively and negatively. In terms of the innovation, it changes according to the technologies and to use the advanced technology human resources need some skilled manpower with the capability to administer innovative ideas and creation. The external factor of innovation can possibly diminish the organization's benefits. Walt Disney has the best animation, cartoon and many more dramas but they need to keep on changing with the technologies to survive in the Market. (Aghion, 2005)
Competition:
Walt Disney has been a major competition for most of the business as some of them are the competitors for the Walt Disney too. It depends on the market scenario where the customer is the king, what they like as they are the consumers for the product made. Likewise, competition is the most dangerous factors that affect the environmental firm. In the market, consumer taste and preferences keep on changing so the company need to keep an up to date information of the market scenario to become a tough competitor to another firm. Walt Disney has their own theme parks and few ride parks in multiple location so internationally, for this kind of parks their competitors are low.
Major challenges facing the firms
Disney has overcome many challenges though, one of the major challenges is over saturated market and foreign competitors. Due to the low market consumption, competition is more powerful, and the business starts shrinking. Disney has large market thus; it was not able to compete with other firms as they provide the same model of entertainment to their loyal customers which conclude the customer losing interest watching the same model of dramas. Customers are paying high prices for the shows but there is nothing interesting on the show which leads consumer dissatisfy with the services, as the tastes and preferences of the consumer keeps on changing.
Proposed approach to tackling the challenge
Disney has a vision to provide happiness for all the people in the world through its business and all kind of entertainments. It is resourceful and also very capable to build its success. Technology development is the most for Disney for a lot of better creation and innovations. Disney needs to improve its research and development for providing better entertainment to their loyal customers where we discussed above that, the customer taste and preferences keeps on changing so the employee must be forward on the research and development so that they know what their customers are looking for. Competition can be external or internal so the firms plans, and policies need to be updated time to time and also creating their own customers can help ongoing in the market.
REFERENCES:
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Technology -Bringing Innovation to Disney Parks. (2014.)
4. https://thewaltdisneycompany.com/technology-bringing-innovation-to-disney-parks/
The Walt Disney Company.
5. https://thewaltdisneycompany.com/
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