Strategic Mgmt 599 week 1

Strategic Management

Choose a business you'd like to use for your future course assignments. Throughout this course, you will develop assignments that you will later combine into a complete business plan for your chosen company. That final assignment is due in Week 10.

You have a choice between writing a business plan for:

· A snack food company.

· A startup company of your choice (instructor approval required).

Read the guidelines for each option. Once you select an option, you will work on that company during this entire course.

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All discussions and assignments in this class will focus on the company you select here.

Your faculty member will approve your selection in a reply to this discussion post.

This Week's Discussion Post

For this week's discussion, please respond to the following:

1. Create your company name and explain its significance.

2. Describe the product or service you will produce or sell.

· If you are focusing on the snack food company, clarify the key ingredients and any flavors you plan to offer.

· If you choose your own company, and it is a service company, clarify the service options you plan to offer.

· If you choose your own company and product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.

3. Develop your company's mission statement.

· Enclose your mission statement within quotation marks.