Strategic Management
TCI's Finest
STRATEGICMANAGEMENT1.docxINSTRUCTION: Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:
The business is a Spa
Name of the spa is Lust Life Spa
Location: Grace Bay Plaza, Providenciales, Turks and Caicos Islands.
Expand the location: Grand Turk Cruise Centre, Grand Turk Turks and Caicos Island
1. SWOT: - a summarized view of the company’s current position, giving the strengths, weaknesses, opportunities, and threats.
1. Competitive advantage: Stating what the company is best at compared to the competition.
1. Strategies: The general methods the company intends to use to reach its vision.
1. Financial assessment: An assessment that helps plan and predict the future, allowing it to gain much better control over its organization’s financial performance.
ASSESSMENT
A written report must be presented along with an oral presentation not exceeding 30 minutes.
WRITTEN REPORT RUBRIC
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Contents |
Weight |
Marker |
Comments |
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Executive summary |
5 |
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Vision and mission statement SWOT Analysis Long term strategic objectives Short-term goals/priorities/initiatives Strategies Scorecard |
5 10 5 5 5 5 |
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Target customers |
5 |
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Industry Analysis |
5 |
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Competitive advantage |
5 |
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Marketing plan
|
15 |
|
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Financial plan |
10 |
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Implementation |
5 |
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Evaluation |
5 |
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Total |
90 |
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SCORING RUBRIC FOR ORAL PRESENTATION
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Category |
Scoring Criteria |
Total Marks |
Actual Marks
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|
Organization (10 Marks) |
The type of presentation is appropriate for the topic and audience. |
5 |
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Information is presented in a logical sequence. |
5 |
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Content (20 Marks) |
Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation. |
5 |
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Presentation contains accurate information. |
10 |
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Material included is relevant to the overall message/purpose. |
5 |
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There is an obvious conclusion summarizing the presentation. |
5 |
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Presentation (20 Marks) |
Presenters maintain good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). |
5 |
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Speaker uses a clear, audible voice. Good language skills and pronunciation are used |
5 |
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Visual aids are well prepared, informative, effective, and not distracting. |
5 |
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Length of presentation is within the assigned time limits. 30 minutes per group. |
5 |
|
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Score |
Total Marks |
50 |
|
2022- Semester 2
Common Coursework Piece -
