Strategic Management Assignment

Subject: Strategic Management

Open your textbook to Tables 2.2 and 2.3 from chapter 2: Critique the adequacy and merit of the vision statements on pages 16 and 17 of your textbook, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.

American Express: We work hard every day to make American Express the world’s most respected service brand.

Hilton Hotels Corporation: Our vision is to be the first choice of the world’s travelers. Hilton intends to build on the rich heritage and strength of our brands by:

• Consistently delighting our customers

• Investing in our team members

• Delivering innovative products and services

• Continuously improving performance

• Increasing shareholder value

• Creating a culture of pride

• Strengthening the loyalty of our constituents

MasterCard: A world beyond cash.

BASF: We are “The Chemical Company” successfully operating in all major markets.

• Our customers view BASF as their partner of choice.

• Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry.

• We generate a high return on assets.

• We strive for sustainable development.

• We welcome change as an opportunity.

• We, the employees of BASF, together ensure our success.

Note: 5 References are must