COM 510 Discussion

Description

A. What is your challenge or opportunity?

To get promoted to the position of Operations Manager of a bank's branch. This position is the second most authoritative position in the whole office next to the Branch Manager. The operations manager overlooks all the affairs of the department, and it is a great opportunity. The challenge is to float the idea entirely in such a way that it gets accepted.

B. Why is this professionally important to you?

This is an opportunity to get to experience from the management side of the bank’s branch for the first time. It will be professionally essential for me as this will be a chance to portray the skills acquired after years of working on the lower staff. It may lead to future openings as senior administrative personnel.

Goal

A. What goals or outcomes do you want to achieve with this communication?

The goal is to convince the higher management personnel to consider my past work experience and achievements in light of getting the promotion as an operations manager in the same brand where I am an employee. 

Audience

A. Who is your target audience?

The target audience that will influence my decision to get the position or not is the Branch Manager of the branch I am currently working with, along with the Area Manager of the area in which my branch lies and the Regional Manager of the regional office falls. The person that will primarily be taking the interview will be in charge of the human resources department.

I. What are the professional positions of the audience members?

· Branch Manager BM

· Area Manager AM

· Regional Manager RM

· In charge of Human Resources

II. What demographic characteristics will the audience comprise?

The demographics will be quite different from all the audience members. Some of them might be administrative or managerial employees, but all of them will have vast experience on the job.

III. What is your relationship with the audience?

I have worked in four different branches at various posts with all audience members at different times. I have had prolonged contact with all of them regarding the work of the departments where the interaction had taken place. I have worked under all of them at least once.

IV. What background knowledge and expertise does the audience have?

All of the audience members have more than twenty-five years of experience working at the bank, and all of them have worked their way up to the ranks they currently have. All of them are aware of the requirements of the job position. They know the key responsibilities of an operations manager. 

I refer to the experience of the skills I possess and will bring to the table for the job.

V. What does the audience know, feel about, and expect concerning this communication?

The Branch Manager of the bank has a much positive view of this opportunity. However, the deciding committee, the other members of higher management, must scout for personnel from other branches or external banks. There might be other eligible candidates trying to get the job. 

VI. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?

Not having any prior experience in the administrative side of the work at the bank will hinder me from getting the position. Another person from a smaller branch with supervisory experience might be approaching the management.

B. What information is available about your audience?

There is a lot of information, such as personal preferences and working styles of the audience members.

· Preferred methods of communication

All of them prefer electronic mail in the intranet system as a means of communication. In contrast, the branch manager prefers in-person conversations with the employees working in the same branch.

· Typical time-off patterns

This information has not been made clear. 

· Types of humor they like

None of them is slightly humorous or easy-going, so all must be dealt with very professionally.

I. What research or sources will you use to obtain information about the audience?

The personal experience of working under each of them along a period of fifteen years will be the primary source of information to use along the whole process.

II. What conclusions have you been able to draw about the audience?

All of them will be looking at the situation from very different perspectives, so this will be the challenge to align their aims in favor of my objective.

C. What tone will you use to convey your message?

I. Is the setting casual or formal?

The setting will be formal with all of them either in-person or over the email. It is a business-related matter. Therefore, the best choice of environment is official. The tone can be informal, depending upon the amount of convincing needed by the managers. A face-to-face meeting will probably be in the vicinity of the office. Or I will invite the group to my home or a pleasant outdoor setting for dinner where I can present my case well.

II. Is the communication personal or impersonal?

It is a personal communication as I will be meeting.

Key Message

A. What is the primary message you must convey to your audience?

The key message will be the credibility of me working for fifteen years for the branch to the point where I qualify to be working as the new operations manager of the department I am currently working in.

I. Is the message compelling and memorable?

The message is compelling because there is a lot I am bringing to the post I am hopeful of getting. It will ultimately result in the betterment of the bank.

II. Is the message clear and concise?

The message is made as bright as possible without any hidden aspect or motive.

III. Is the message aligned with your audience’s goals and needs?

Yes, the audience members are also in the lookout for an eligible candidate for the position while presenting myself for the job. My goal of getting the position of Operations Manager is in alignment with the audience's purpose of filling the position.

Supporting Points

A. What three to four points, reasons, or justifications support your message?

· I have ample experience of more than fifteen years that will be beneficial for the bank if I get the position. I have the trust of the customers, and I can positively influence the operations of the bank. 

· All of the audience members have first-hand experience of working with me at the office. Therefore, there will be no introductory, get-to-know, or evaluation of the compatibility of working with the team.

· My skills and techniques can help the branch to grow. As I am aware of all the operations already and am well-aware of the flaws, I can strategically make improvements with the help of my new role. 

I. What research or sources will you use to obtain facts and data about your message?

I will be using my own experience and insight on all that.

Channel Selection

A. What communication style will you employ (tell/sell or consult/join), and why?

The communication style that will be used is telling/selling rather than consulting/joining. I have to convince all of them to consider me an eligible person to get the position. The power of persuasion is an essential tool that will be utilized here.

B. What channels will you use to deliver your message, and why will they be the most effective?

The channels I will be using are face-to-face meetings/interaction with the branch manager and human resource in charge. At the same time, I will communicate with the regional manager via electronic mails. It is crucial to communicate well with all the parties to lay a positive impression, show my motivation, and show my capability. 

B. What purpose is served by each style and channel you have selected?

· The personal meeting will be done with the branch manager as they are present in the branch, and they prefer to be met in person with their branch members. Personal meetings impact the view of the person to a great deal. Face-to-face meetings are more productive. 

· Meeting the human resource department in charge is essential as they have called to respond in an email. 

· As they are neither in the branch nor have, they asked to be met in person, emailing will be the method of choice for communicating with the area and regional manager. A well-written email can convey a compelling message to the reader.

Action Request

1. What is your action request?

My action request is to be given the position of the Operations Manager OM of my branch.

1. Is the action request you are making to your audience clear, concise, and easily actionable?

The call to action for communicating and convincing about the internal promotion for the Operations Manager position is clear and easily actionable. 

References

Clampitt, P. G. (2012). Communicating for managerial effectiveness. Sage.