Assignment 2: Harley-Davidson: External and Internal Analysis

Strategic Business Plan Outline

Part I – Feasibility Study

I. Cover page

II. Table of Contents

III. Executive Summary

IV. Summary of Strategic Direction [Module 1]

a. Vision

b. Mission/ Corporate Values

c. Goals

V. Stakeholders Interest/ Needs

VI. Analysis of the External Environment [Module 2- Part 1]

a. Results from Scanning

b. Results from Monitoring

c. Competitive Environment

i. Porter’s Five Forces Model

ii. Value Net Analysis

iii. Dynamics of Competition/ Competitor Analysis

d. Strategic Challenges/ Issues facing the Industry

VII. Internal Environment Analysis [Module 2 – Part 2]

a. SWOT Analysis

b. Value Chain Analysis

i. Primary Activities

ii. Secondary Activities

iii. Resource Based Analysis

1. Internal

2. External

3. Achieving Sustainable Competitive Advantage

iv. Financial Ratio Analysis/ Five year period

VIII. Strategy Analysis [Module 3]

a. Cost Leadership Strategy

i. Identify elements that could lead to sustainable advantage

ii. Advantages/ Disadvantages of this strategy

b. Differentiation Strategy

i. Identify elements that could lead to sustainable advantage

ii. Advantages/ Disadvantages of this strategy

c. Focus Strategy

i. Identify elements that could lead to sustainable advantage

ii. Advantages/ Disadvantages of this strategy

d. Combination Strategy

i. Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus

ii. Advantages/ Disadvantages of this strategy

e. Industry/ Firm Life Cycle

i. Strategic implications of each stage analyzed

IX. Corporate Level Strategy [Module 3

a. Identify consequences of Diversification

i. Economies of Scope

ii. Revenue Enhancement

iii. Market Power

b. Identify unrelated Diversification

i. Financial Synergy

ii. Parenting

c. Methods of achieving Diversification

i. Mergers & Acquisitions

ii. Strategic Alliances/ Joint Ventures

iii. Internal Development

d. Corporate Ethics in Value Creation

X. Feasibility Study Summary

a. Conclusions

b. Recommendations

XI. Appendix

Part II – Strategic Plan

XII. Cover page

XIII. Table of Contents

XIV. Executive Summary

XV. Global Economy/ Factors Affecting Global Economy [Module 4]

a. Motivations/ Risks

i. Motivations for Expansion

ii. Risks in Expansion

b. Competitive Advantage in Global Markets

c. Entry Strategies for Global Expansion

d. Internet Approach/ Strategy

i. How the Internet adds value

ii. Internet Business Models

iii. Competitive Strategies

iv. Leverage E-Business Capabilities

XVI. Corporate Leadership [Module 5]

a. Direction Setting

b. Organizational Design

c. Organizational Culture

d. Leadership Traits

e. Ethical Organization Characteristics

i. Identify elements

ii. Identify missing elements

f. Learning Organization Characteristics

i. Identify elements

ii. Identify missing elements

XVII. Strategic Plan Summary

a. Conclusions

b. Recommendations

c. Implementation

d. Risks

XVIII. Appendix