Financial Statement Swot Analysis Project, mission

Strength – something a company is good at or an attribute that enhances its competitiveness on the marketplace.

Weakness – something a company lacks or does comparatively poorly, or a condition that puts it at a disadvantage in the marketplace.

Opportunity – market factors that match up well with the company’s strengths and present the opportunity for a strategic advantage.

Threats – factors in the external environment that pose threats to the company’s profitability and competitive well-being.