Marketing Plan

Student or Team Name:

Strategic Plan

Before you start making decisions in NewShoes, it is important to develop a strategic plan. Start

by writing a mission statement, in which your team communicates a vision for the company.

Then identify measurable goals that your company should achieve to support your mission.

Examples are specific profit or return on sales in a period, a market share objective, or

developing a version by a specific period. Finally, plan the strategy you will use to meet those

goals. Your strategy should spell out plans to enter markets, marketing mix for each market, and

product development budgets.

1. Mission Statement

2. Measurable Goals

3. Plan to Achieve Goals

1. Student or Team Name: Kelsey Towns
2. Question 1: Queen's Kicks mission is to provide the highest quality craftsmanship and best customer service possible every day, with every customer, and with every pair of shoes.
3. Question 2: Increase sale profits by 65% and decrease production costs by 25%
4. Question 3: -Allow customers to voice opinions and suggestions via comment box, email, and surveys. -Use raw, high quality products -Monitors sales in local and regional areas, view competitors sales and ads, promote ads through all forms (social media, tv, radio, email, texts)