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Agreement11
STRATEGIC_MANAGEMENT_PRINTING_.pptxSTRATEGIC MANAGEMENT
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Assignment 01 (Written Assignment)
Company and the SBU Background Statement (Task - 01)
The strategic direction that the company has followed in the past and the way in which strategic thinking has developed.
Vision, mission, objectives and core values.
Industry/ Market and the company.
The business and the opportunity your business is/will be capitalizing on.
Your progress to date, products or services and how is your business organized.
What is unique about your business, products and services and what makes them qualified to succeed.
The problems you have faced so far.
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External Analysis PESTLE
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Porter’s 5 Forces
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Evaluation of the Strategic Position of the Company (Task - 02)
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Competitive Advantage
An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition.
There can be many types of competitive advantages including the firm's cost structure, product offerings, distribution network and customer support.
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Strategic Capabilities
As businesses compete with one another for customers, market share and revenue, they employ tactics according to deliberate strategies. The process of shaping strategies and putting them into action is the responsibility of a business' leadership. However, not all businesses have the same advantages when it comes to developing and employing strategy.
Strategic capability refers to a business' ability to successfully employ competitive strategies that allow it to survive and increase its value over time.
While strategic capability does take into account the strategies a business uses, it focuses on the organisation's assets, resources and market position, projecting how well it will be able to employ strategies in the future.
There is no single method or universal metric for measuring or noting strategic capability.
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Strategic Capabilities
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Identify the Strategic Direction of the Company - (Task - 03)
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SMART OBJECTIVES - (Task - 04)
Turnover
Market share
Profits
Sales
Dividend
Brand Equity
Customer Loyalty
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Assignment 02 (Presentation Paper) Presentation on “Strategic Choice” for the selected Company or SBU
(Task - 01)
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Once you have gone through each area of the SAF model and decided which criteria and ideas are important to your specific organisation, then you must run each possible strategy through these criteria individually.
The strategy that fits each of the suitability, acceptability and feasibility criteria that you have chosen best, is ultimately, the most favourable choice of strategy for your business.
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Potential Strategic Fit of the Chosen Option with the Existing Business Activities to Gain Synergy Effect - (Task – 02)
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Identifying and the Expectations of the Key Stakeholders in Implementing the Chosen Strategic Option - (Task - 03)
Mendelow's Power-Interest Grid
According to Mendelow's Power-Interest Grid, all stakeholders are not created equal.
They differ in terms of their power over and interest in your project. ... Useful When: Identifying stakeholder power, attitudes and interests in the project.
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Resource Implications for the Change - (Task - 04)
Financial
Physical
Technology
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Greener and Social Acceptability - (Task - 05)
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Greening your business is not only good for the environment, it can boost sales.
Consumers are becoming increasingly educated about the environmental impact of human activity. A global survey in 2014 indicated that 55% of consumers are willing to pay higher prices for goods and services from companies that have environmentally-friendly business practices. A similar study in 2013 by Cone Communications stated "71% of Americans consider the environment when they shop, up from 66% in 2008".
By incorporating eco-friendly practices into your business you are helping the bottom line as well as the environment. Keep in mind that your efforts to "green" your business practices must be genuine if you advertise them as such. Consumers have a tendency to punish businesses if they feel they have been misled by false claims of sustainability (known as greenwashing").
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