Unit 8: Course Project- Final Paper

STRATEGIC MANAGEMENT AMAZON 1

STRATEGIC MANAGEMENT AMAZON 4

Strategic Management

Rymario Armstrong

Park University

Stacy Yeager-Okosi

MBA695 Strategic Management

20220629

Strategic Management

Amazon.com, Inc. is a multinational e-business corporation that has its headquarters in the United States of America. It is currently the world's most popular internet shop. One of the world's most popular online retailers is Amazon.com, Inc. Customers can now access the company's services through the retail websites that the company owns and operates. For Amazon's seller customers, the company develops software that makes it simple to sell their products on both Amazon's site and their own. There is a lot of competition later in the Amazon Company where some brands are coming up and focus on a certain area of products like the nutrition supplements and the Bose headphones, reducing the market share for the firm (Adlucent, 2022).

Strategic Tools

SWOT is the main strategic tool I will leverage in handling the problem. It outlines the strengths, weaknesses, opportunities, and threats that Amazon is experiencing and the information applied for solutions (Dyer, 2016). There is a focus on trying to understand the weaknesses and threats the firm is experiencing and develop the best intervention in handling it, especially in areas where new entrants are giving good deals demanding that Amazon re-brand. On the side of opportunities and strengths, the focus is to maintain the strengths and invest in the available opportunities to remain competitive.

PEST Analysis is the second tool that targets exploring the threats and opportunities in Amazon, especially in the economic, social, technological, political, and environmental approaches. PEST Analysis considers the external factors as critical in assisting handle the competition issue that Amazon is experiencing. The tool help in looking for the external opportunities that would help the firm become competitive.

PARETO Analysis is the third tool that is adopted in the Amazon Companies, where the firm considers the 80:20 rule in showcasing the product decision-making. The tool is financial in nature, where 20% represents the input, and 80% showcases the output in terms of profits that the firm is generating (Dyer, 2016). Amazon has to put more effort into streamlining the shipping options and improving the service quality to increase its sales and become more competitive.

Tools considered and not used.

The Strategy Canvas is a tool that will not be used to differentiate the firm from its competitors, but this has been achieved so far in Amazon. Since there are upcoming firms' needs, Amazon needs to look for better opportunities to be more unique (Dyer, 2016). The tool is good for new firms in the industry.

Porters' value chain is the second tool that will not be used because Amazon is an already established brand and requires other strategic tools. The tool is good in identifying and describing the functions of the firm and its value.

References

Adlucent. (2022). The Top Three Amazon Challenges, And How To Solve Them. Adlucent. Retrieved 29 June 2022, from https://www.adlucent.com/resources/blog/the-top-three-amazon-challenges-and-how-to-solve-them/.

Dyer J.H. (2016). Strategic management: Concepts and tools for creating real-world strategy. John Wiley & Sons.