Strategıc Busıness Marketıng
meriii
strategcmarketngtask2.rtfStrategy Phase: Situational Analysis
In this task you will complete the Situational Analysis
The Situational Analysis Should include:
- Competitive Analysis
Company Analysis
Product Analysis
Customer Analysis
Market Analysis
Competitive Analysis
Complete the Competitive Matrix (see PDF template)
Draft your competitive analysis section of the final project using the data from the competitive matrix.
Company Analysis
Research your own company.
Draft your company analysis section of the final project.
Product Analysis
Complete the Feature Benefit Ladder.
Draft your product analysis section of the final project using the data from the Feature Benefit Ladder.
Customer Analysis
Part 1: Research and graph the customer analysis. Use these steps (see Customer Analysis example below):
- Decide what is a customer.
List and gather data about the buying factors (why are people buying this product or service?)
Rate buyer's perception of product or service
Rate buyers perception of the competitor's product or service
Part 2: Analyze the buying process
Part 3: Now you are ready to draft your customer analysis section for the final project using the data from the your graph and research.
Market Analysis
Part 1: Identify customer types for your product.
Part 2: Draft your market analysis section for the final project's marketing
You are now ready to add all your information to the Marketing Plan Template and upload below.
You should complete the Marketing Plan Template's Sectional Analysis. This will include:
- Competitive Analysis
Company Analysis
Product Analysis
Customer Analysis
Market Analysis
