STR/581 SUBSTANTIVE WK5

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Respond to the following in a minimum of 175 words:

Discussion 1

Due Thursday 

Respond to the following in a minimum of 175 words:

This week focuses on the creation of an implementation plan and associated change management. Think of an example where change was attempted but failed. Using the concepts presented in this week’s readings, discuss what contributed to the failure and what might have been done to prevent it. .

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

#2-

#3