STR/581 SUBSTANTIVE WK4

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Respond to the following in a minimum of 175 words:

Discussion 1

Due Thursday 

Respond to the following in a minimum of 175 words:

Discuss the differences and relationship between a business level strategy and a corporate level strategy. Use examples from your own company (or a company with which you are familiar) in order to illustrate this differences and relationship.

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

#2-

#3