Strategic Plan, Part 1: Environmental Scan

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Wk 2 - Strategic Plan, Part 1: Environmental Scan

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Assignment Content

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Resource: Strategic Plan, Part 1: Environmental Scan Grading Guide

You will perform an environmental scan for your target company.

Choose an organization according to the following:

· Current employer

· Most recent or former employer

· Place of business that you have patronized or have been familiar with over a long period of time.

· Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.

· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you include the following:

· Determine how to create value and sustain competitive advantage using the environmental scanning strategy.

· Evaluate the company's external environment.

· Assess the company's general environment.

· Evaluate the organization's industry operating environment.

Format your paper according to APA guidelines.

Submit your assignment.

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Strategic Plan, Part 1: External Environmental Scan Grading Guide

STR/581 Version 12

Strategic Planning and Implementation

Individual Assignment: Strategic Plan, Part 1: External Environmental Scan

Purpose of Assignment

The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2. Students begin by working on an environmental scan which allows students to dig into the environments of the company selected.

Resources Required

Selected Company

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
The paper uses an organization according to the following: · Current employer · Most recent or former employer · Place of business that you have patronized or have been familiar with over a long period of time. · The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. .
The paper includes a determination of how to create value and sustain competitive advantage through environmental scanning strategy.
The paper includes an evaluation of the company’s external environment.
The paper includes an assessment of the company’s general environment.
The paper includes an evaluation of the organization’s industry operating environment.
The paper is 1,050 words in length.
		*Total Available*	*Total Earned*
		85	#/85

Writing Guidelines	Met	Partially Met	Not Met	Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		35	#/35

Assignment Total

120

#/120

Additional comments: