Wk 5 - Apply: Business Plan Assessment: Part 2 - Pitching the Plan

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Case Study Analysis

Gbenga Adeogun

University of Phoenix

STR/581

Claudia Duranceau

September 26, 2023

The loss of confidence in the Twitter brand can be can be traced back to multiple root causes. To begin with, Twitter has grappled with massive complications linked to the wide-scale diffusion of false stories and untrustworthy news on its platform. This has eroded confidence in the site as users became increasingly anxious about the promotion of deceptive content and the feasibility of control.

Issues Pertaining to user wellbeing and maltreatment have likewise had an influence in limiting trust in Twitter. The stage battled to successfully address online harassing and domineering language, which yielded adverse client encounters and an impression that Twitter was not doing enough to secure its clients (Twitter Investigation Report, 2020).

Furthermore, Twitter's inconsistent enforcement of regulations and thought to be prejudice in political and social questions have brought about a diminishment of confidence. Clients from the two sides of the political tree have blamed Twitter of favoring one opinion instead of the other, further wearing away the sense of equity and impartiality.

In reaction to these difficulties, Twitter has taken multiple steps to regain user confidence. They have introduced measures to combat misinformation and improve the transparency of political advertising (Twitter Investigation Report, 2020). They have also labored to increase consumer protection by instituting tougher regulations and protocols against bullying.

These measures signify progress in the right direction, however, it is up for discussion whether they provide a full-fledged plan to revive consumer trust. The issues Twitter faces are intricate and diverse, requiring constant and pro-active endeavors to manage (Twitter Investigation Report, 2020). Fostering and upholding confidence is a continuous process, and Twitter must show a sustained determination to these problems to completely restore confidence from users.

Comparing Twitter's internal atmosphere to that of a competitor like Facebook, it's evident that both businesses grapple with comparable struggles in relation to false information, consumer security, and content regulation. Nevertheless, Facebook has incorporated a more extensive set of solutions to address these issues, for instance creating an autonomous governing body to evaluate material judgments (Twitter Investigation Report, 2020). This hints that Facebook could have an improved chance to retrieve confidence in the near future.

Regarding the probability of Twitter's strategic moves leading to a sustainable competitive advantage, it's uncertain. Trust is a vital component in the achievement of social media platforms, and Twitter's capacity to reestablish faithfulness will rely upon its steady endeavors and productivity in tending to the distinguished issues (Twitter Investigation Report, 2020).

To help Twitter gain an edge over its rivals, I would prescribe an extensive corporate tactic: Establish stricter and more transparent content control conventions to guarantee the website is a secure and trustworthy site for customers. Additionally, establish and execute innovative Artificial Intelligence and machine learning technology to identify and control the spread of fake news and hazardous material instantly.

References

Twitter Investigation Report. (2020). Department of Financial Services. https://www.dfs.ny.gov/Twitter_Report

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