Wk 5 - Apply: Business Plan Assessment: Part 2 - Pitching the Plan

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Strategic Plan Research

Gbenga Adeogun

University of Phoenix

STR/581

Claudia Duranceau

September 26, 2023

The selected strategic plan for analysis in this MBA coursework is one from a renowned coffeehouse chain operating in the fast-food industry - Starbucks Corporation. Starbucks is a renowned worldwide mention with an intense profile in in excess of 30,000 venues around the planet. The organization's plan of action is a wide-reaching report that embraces the fundamental segments of a normal strategic plan.

The Starbucks plan for success clearly showcases the organization's objective to "encourage and nurture the human spirit – one individual, one cup, and one neighborhood at a time." It contains a list of strategic aims and benchmarks that are consistent with this vision, such as growing its physical store locations, boosting client satisfaction, and augmenting its digital influence (City, 2021). This clear sense of purpose and ambition is crucial for propelling the organization's efforts.

Furthermore, the business assesses its interior and exterior contexts carefully. It applies a SWOT analysis to measure its current position, competitive advantages, and possible dangers, all of which are essential for informed strategic planning (City, 2021). Starbucks' plan of action also accounts for its workforce. The firm is committed to promoting fairness and inclusiveness and has projects in place to boost diversity, such as the Starbucks College Achievement Plan and alliances with entities like Opportunity Youth (Musonera, 2021). These attempts are in line with the company's beliefs and are necessary for attaining its strategic goals.

Furthermore, Starbucks emphasizes corporate social responsibility and environmental sustainability. Its scheme outlines the organization's duty to ethically source coffee, decrease its environmental effect, and contribute positively to the neighborhoods it serves.

References

City, Q. (2021). STARBUCKS CORPORATION.

Musonera, E. (2021). Strategic marketing case analysis: Starbucks.  Journal of Business and Social Science Review,  2(11), 12-22.

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