STR/581 PAPER WK3

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Strategic Plan, Part 2: Internal Environmental Analysis Grading Guide

STR/581 Version 12

University of Phoenix: School of Business

Strategic Plan, Part 2: Internal Environmental Analysis Grading Guide

STR/581 Version 12

Strategic Planning and Implementation

Copyright

University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.

Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.

Edited in accordance with University of Phoenix® editorial standards and practices.

Individual Assignment: Strategic Plan, Part 2: Internal Environmental Analysis

Purpose of Assignment

Part 2 of the Strategic Plan goes further into the internal and external environments of the company chosen in Week 2. Students can reference Part 1 of the assignment for information on the environmental scan, after which they have the opportunity to look at the internal workings of their company and also do some competitor analysis. Students are able to use these concepts to perform real tasks associated with SWOT analysis and developing a foundation for devising a strategy for the company.

Resources Required

Strategic Plan: Part 1

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
The paper uses the organization selected in Week 1.
The paper includes an assessment of the organization’s internal environment.
The paper includes the identification of the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
The paper includes the identification of important internal environmental factors found in the analysis of the general, industry, and external environments.
The paper includes a competitor analysis.
The paper includes an assessment of the structure of the organization and the influence this has on its performance.
The paper includes a determination of the organization’s competitive position and the possibilities this provides.
The paper is a minimum of 1,050 words in length.
		*Total Available*	*Total Earned*
		85	#/85

Writing Guidelines	Met	Partially Met	Not Met	Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		35	#/35

Assignment Total

120

#/120

Additional comments:

Strategic Plan, Part 2: Internal

Environmental Analysis

Grading Guide

STR/581

Version

Strategic Planning and Implementation

201

University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.

Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporat

ion in the United States and/or other countries. All

other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is

not intended

to imply endorsement, sponsorship, or affiliation.

Edited in acco

rdance with University of Phoenix® editorial standards and practices.

Strategic Plan, Part 2: Internal

Environmental Analysis Grading Guide

STR/581 Version 12

Strategic Planning and Implementation

University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.

Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All

other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended

to imply endorsement, sponsorship, or affiliation.

Edited in accordance with University of Phoenix® editorial standards and practices.