Answer the below questions due in two hours

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Running Head: Yoshi - Keep Moving, Internal and External Marketing Services

Running Head: Yoshi - Keep Moving, Internal and External Marketing Services 2

Yoshi - Keep Moving, Internal and External Marketing Services

Aspen Stough Comment by Young, George (School of Business): Score: 72/85 I suggest you try using my methodology (theory>research>analysis) for critically thinking and writing. My methodology has a natural flow; which helps you stay on task. In addition, it will strengthen your analysis skills. NOTE: Analysis is the most important skill you must learn in your MBA program. The MBA is a practitioner’s degree which means you can solve business problems and provide the firm with a direction they should pursue in solving those business problems. And, my methodology will provide you a solid foundation for analyzing business problems, unique situations, research questions and changes in consumer demand. Theory: Always start with theory, the theory associated with EACH topic you are addressing and how/what it portends for your MMGP project. This technique will help you in several ways: 1) helps you better understand key marketing theory components. 2) Helps you focus your research efforts. 3) Helps you keep your analysis/discussion sections focused. Analysis: NOTE: great way to analyze the marketing environment is to remember the key points of our Marketing efforts should be focused on three key goals: 1) Increase top line (revenue/sales) growth 2) Increase the value our products provide for our customers and 3) Increase customer satisfaction. Research: You need to research the theories and topics you are addressing by using our library’s resources and databases not Google searches. Grad school writing requires that you let your research efforts guide your writing. Significant research efforts will dramatically improve your writing!!!! If you have problems researching, call or email, I really enjoy researching and I would relish the opportunity to help you get better at researching.

Liberty University

Introduction

Yoshi is a firm that offers services in the automotive industry. This paper analyses the description of the firm services and its history. It also discusses how the firm utilizes the 4 P’s of marketing as well as the 4P’s of the service that it offers in order to stay relevant in the automotive industry market.

Product and Brief History

The firm offers threefold car services being gas, car wash, and car general services. The general car cleaning takes place at different levels with each level involving cleaning of the general car bodies, car windscreen, car windshield, car tires as well as car detail where the internal parts are to be thoroughly cleaned. The firm offers services for delivery of fuel to the proactive car owners. The firm also offers car maintenance services to its customers. The maintenance service takes the form of a check on the windscreen wiper blades, windshield fluid, engines, and tires. The services offered by the firm are informed by the firm’s experiences and history. In March 2015, the creator of Yoshi had a bad experience with a fuel pump that inspired the idea for what it is today. This prompted the need to have in place a better and lasting solution. This led to the invention of fuel vault which allows Yoshi to safely access gas to delivery to its consumers. In January 2016 services were further expanded into offering common car maintenance needs. Since the end of that year, developments have been made more financially viable by bringing investors on board. Walsh and Rivera (1991), notes that such a history creates the necessary organizational memory which inspires performance and firm growth. As a result, in the firm’s solution for the problems identified in 2015, it has now been able to launch in several cities starting with Atlanta, Austin, and Warren.

Original 4 P’s of marketing

The product of the firm is on the car cleaning, maintenance and gas, and fuel supply services. These three are done under one roof. This is appealing because essentially it means that the car owner is left to worry about driving the car only with other services catered for by Yoshi. The services are offered by drivers, customer care and employees of the firm. The services are offered on electronic platforms. It is effective in carbon resilience and cost and time saving for consumers. Yoshi is present in most of the cities. It is also expanding in the cities based on the statements that are made by the potential and actual clients. This is expressed by the statement that “Let us know that you want to bring Yoshi to your city.” According to Meunier-FitzHugh and Piercy (2007), involving the consumers to have a say is an effective form of marketing. Comment by Young, George (School of Business): You haven’t come close to discussing this RQ PRODUCT: What does the customer want from the product? What needs does it satisfy? What features does it have to meet these needs? Are there any features you've missed out? Are you including costly features that the customer won't actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? PLACE: Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels/supply chains/logistics? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do your competitors do, and how can you learn from that place and/or differentiate? Price: What is the value of the product or service to the buyer? This is the most important question to address price/value which is the value equation. Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors? Promotion Where and when can you get across your marketing messages to your target market? Will you reach your audience by advertising online, in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity?

The firm also takes the advantage that it delivers lowest-priced gases when compared with other brands within zip zones. It is estimated that a buyer will save up to $240 a year (Yoshi, 2018). For other services such as car maintenance and cleaning, the comment by Sara from Atlanta shows that the charges are higher which the customers are still ready to pay owing to time-saving of an estimated 33 hours a year (Yoshi, 2018). The firm promotes itself through being available both on the website and through electronic phone services. The website is friendly with the description of the firm services coming out as a loving and caring revolution.

Conclusion

The rich history of Yoshi has greatly influenced the nature of the services that it provides to its customers. Its convenience and time-saving nature of the variety of services offered makes it more likable to the customers and which has seen its launching in more cities over and above the first three cities. Yoshi is likely to expand even more because of the effectiveness of its collaborative marketing strategies in reaching its customers.

References

Meunier-FitzHugh, K., & Piercy, N. (2007). Exploring collaboration between sales and marketing. European Journal of Marketing, 41(7/8), 939-955.

Walsh, J., & Rivera, G. (1991). Organizational memory. Academy of management review, 16(1), 57-91.

Yoshi. (2018). Yoshi. Retrieved January 25, 2019, from Yoshi: https://www.startyoshi.com/