Story Pitch - need in 24 hours
angnicole22
StoryPitchSummerB2021.pptxStory pitch assignment
PUR4100
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Story pitch
Write an email pitch to fashion and lifestyle bloggers or to reporters for traditional media such as TV and magazines for a clothing item and the design expertise of Regine Chevallier. Her website is http://www.reginechevallier.com. Be sure to read about her before crafting your message. She has an interesting life story that may help you make a connection with the targeted writer. She is your client.
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Regine chevalier website
background
Monica Bennett, an Florida International University graduate in public relations, created this assignment. She gave it as part of a class lecture in PUR 4100.
Chevallier is Bennett’s client; the two work and socialize together. They wear many of the designs.
Regine Monica
Story pitch
Research the targeted blogger or writer so that you pitch the clothing item best-suited to that person's interest.
For your reference, see the infographic on pitching writers. You can use the bloggers from the following examples.
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Story pitch
Remember that in the pitch, you must:
Make a connection with the writer
Present a clothing item that's appropriate to the writer and his or her audience
Have a call to action that can lead to publicity.
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Many items to pitch
Accessories
Blouses & tops
Bottoms
Caps
Casual chic
Hats for women
Casual sportswear
Dresses
Fall & winter hats
Jackets & blazers
Jumpsuits
Men’s hats
Men’s jackets & shirts
Resort hats
Sandals
T-shirts
Under-$100 items
What’s the best way to start the email?
Advice from grammarly
Say nothing. Just cut to the chase.
Say something personal after reading recent blog posts to show that you’re familiar with the person’s interests.
“I know you’re busy, so I’ll be brief.”
“We met at ___” or “We know each other through ___”
Small talk that’s not phony.
Editing and grading PROCESS, Part 1
Submit the first draft via Canvas by midnight on July 11.
Your draft will be edited with notes highlighted in yellow that correspond to underlined word or words. There may also be summary comments.
Edited version will be marked with a hyphen followed by “edit1”. (Example: Carlos story pitch-edit1).
Edited version will be returned by Canvas Inbox.
Editing and grading PROCESS, part 2
Revise the story pith and save as a new file with the ending “-edit2” for tracking purposes. (Carlos story pitch-edit2)
Please submit the assignment in the Canvas Turnitin Dropbox titled Story Pitch Assignment (Final Draft).
The deadline is midnight on July 23.
Questions? Email professor Baquero or schedule an editing session.
