Stevenson_CH15_Accessible.pptx

Chapter 15

Supply Chain Management

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Learning Objectives (1 of 3)

You should be able to:

15.1 Explain the terms supply chain and logistics

15.2 Name the key aspects of supply chain management

15.3 List, and briefly explain, current trends in supply chain management

15.4 Outline the benefits and risks related to outsourcing

15.5 Explain what the main supply chain risks are, and what businesses can do to minimize those risks

15.6 Describe some of the complexities related to global supply chains

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Learning Objectives (2 of 3)

15.7 Briefly describe the ethical issues in supply chains and the key steps companies can take to avoid ethical problems

15.8 Describe the three concerns of small businesses related to the supply chain and suggest ways to manage those concerns

15.9 List several strategic, tactical, and operational responsibilities related to managing the supply chain

15.10 Discuss procurement in terms of the purchasing interfaces, the purchasing cycle, ethics, and centralized versus decentralized decision making

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Learning Objectives (3 of 3)

15.11 Briefly describe the key aspects of supplier management

15.12 Discuss the logistics aspects of supply chain management, including RFID technology

15.13 Discuss the issues involved in managing returns

15.14 Describe some of the challenges in creating an effective supply chain and some of the trade-offs involved

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Learning Objective 15.1

Supply Chain

Supply chain:

The sequence of organizations — their facilities, functions, and activities — that are involved in producing and delivering a product or service

Logistics:

The part of a supply chain involved with the forward and reverse flow of goods, services, cash, and information

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Learning Objective 15.1

Typical Supply Chains

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Learning Objective 15.1

Facilities

The sequence of the supply chain begins with basic suppliers and extends all the way to the final customer

Warehouses

Factories

Processing centers

Distribution centers

Retail outlets

Offices

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Learning Objective 15.1

Functions and Activities

Supply chain functions and activities

Forecasting

Purchasing

Inventory management

Information management

Quality assurance

Scheduling

Production and delivery

Customer service

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Learning Objective 15.2

Supply Chain Management

Supply Chain Management (SCM)

The strategic coordination of business functions within a business organization and throughout its supply chain for the purpose of integrating supply and demand management

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Learning Objective 15.2

SCM Managers

SCM managers

People at various levels of the organization who are responsible for managing supply and demand both within and across business organizations

Involved with planning and coordinating activities

Sourcing and procurement of materials and services

Transformation activities

Logistics

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Learning Objective 15.2

Key Aspects of SCM

The goal of SCM is to match supply to demand as effectively and efficiently as possible

Key issues:

Determining appropriate levels of outsourcing

Managing procurement

Managing suppliers

Managing customer relationships

Being able to quickly identify problems and respond to them

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Learning Objective 15.2

Flow Management

Three types of flow management

Product and service flow

Involves movement of goods and services from suppliers to customers as well as handling customer service needs and product returns

Information flow

Involves sharing forecasts and sales data, transmitting orders, tracking shipments, and updating order status

Financial flow

involves credit terms, payments, and consignment and title ownership arrangements

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Learning Objective 15.3

Trends in SCM

Trends affecting supply chain design and management:

Measuring supply chain ROI

“Greening” the supply chain

Re-evaluating outsourcing

Integrating IT

Adopting lean principles

Managing risks

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Learning Objective 15.4

Benefits & Risks of Outsourcing (1 of 2)

Benefits:

Lower prices may result from lower labor costs

The ability of the organization to focus on its core strengths

Permits the conversion of some fixed costs to variable costs

It can free up capital to address other needs

Some risks can be shifted to the supplier

The ability to take advantage of a supplier’s expertise

Makes it easier to expand outside of the home country

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Learning Objective 15.4

Benefits & Risks of Outsourcing (2 of 2)

Risks

Inflexibility due to longer lead times

Increased transportation costs

Language and cultural differences

Loss of jobs

Loss of control

Lower productivity

Loss of business knowledge

Knowledge transfer and intellectual property concerns

Increased effort required to manage the supply chain

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Learning Objective 15.5

Supply Chain Risks

Supply chain risks

Supply chain disruption

Natural disasters

Supplier problems

Quality issues

Another form of disruption that may disrupt supplies and lead to product recalls, liability claims, and negative publicity

Loss of control of sensitive information

If suppliers divulge sensitive information to competitors, it can weaken a firm’s competitive position

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Learning Objective 15.5

Risk Management

Risk management

Involves identifying risks, assessing their likelihood of occurring and their potential impact and then developing strategies for addressing those risks

Strategies for addressing risk include:

Risk avoidance

Risk reduction

Risk sharing

Key elements of successful risk management include:

Know your suppliers

Provide supply chain visibility

Develop event-response capability

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Learning Objective 15.6

Global Supply Chains

Global supply chains

Product design often uses inputs from around the world

Some manufacturing and service activities are outsourced to countries where labor and/or materials costs are lower

Products are sold globally

Complexities

Language and cultural differences

Currency fluctuations

Political instability

Increasing transportation costs and lead times

Increased need for trust amongst supply chain partners

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Learning Objective 15.7

SCM Ethical Issues (1 of 2)

Examples:

Bribing government or company officials to secure permits or favorable status

“Exporting smokestacks” to developing countries

Claiming a “green” supply chain when the level of “green” is only minimal

Ignoring health, safety, and environmental standards

Violating basic worker rights

Mislabeling the country of origin

Selling products abroad that are banned at home

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Learning Objective 15.7

SCM Ethical Issues (2 of 2)

Dealing with ethical issues:

Develop an ethical supply chain code of behavior

Monitor supply chain activities

Choose suppliers that have a reputation for good ethical behavior

Incorporate compliance with labor standards in supplier contracts

Address any ethical problems that arise swiftly

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Learning Objective 15.8

Small Business Concerns (1 of 2)

Three small business SCM concerns:

Inventory management

Carry extra inventory as a way to avoid shortages due to supply chain interruption

Have backups for delivery from suppliers and to customers

Reducing risks

Use only reliable suppliers

Determine which suppliers are critical and get to know them and any challenges they have

Measure supplier performance

Recognize warning signs of supplier issues

Have plans in place to manage supply chain problems

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Learning Objective 15.8

Small Business Concerns (2 of 2)

International trade

Work with someone who has expertise to help oversee foreign suppliers

Set expectations for demand and timing

Do not rely on a single supplier

Build goodwill to help in negotiations and resolving any problem that arise

Consider using domestic suppliers if the risks of working with foreign suppliers are prohibitive

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Learning Objective 15.9

Management Responsibilities

Aspects of management responsibility:

Legal

Being knowledgeable about laws and regulations of the countries where supply chains exist

Obeying laws and operating to conform to regulations

Economic

Supplying products and services to meet demand as efficiently as possible

Ethical

Conducting business in ways that are consistent with the moral standards of society

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Learning Objective 15.9

Management Responsibility: Strategic

Certain strategic responsibilities have a major impact on the success of both supply chain management and the business itself:

Supply chain strategy alignment

Network configuration

Information technology

Products and services

Capacity planning

Strategic partnerships

Distribution strategy

Uncertainty and risk reduction

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Learning Objective 15.9

Management Responsibility: Tactical and Operational (1 of 2)

Tactical

Forecasting

Sourcing

Operations planning

Managing inventory

Transportation planning

Collaborating

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Learning Objective 15.9

Management Responsibility: Tactical and Operational (2 of 2)

Operational

Scheduling

Receiving

Transforming

Order fulfilling

Managing inventory

Shipping

Information sharing

Controlling

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Learning Objective 15.10

Procurement

The purchasing department is responsible for obtaining the materials, parts, and supplies and services needed to produce a product or provide a service.

The goal of procurement

Develop and implement purchasing plans for products and services that support operations strategies

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Learning Objective 15.10

Purchasing Interfaces

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Learning Objective 15.10

Duties of Purchasing

Identifying sources of supply

Negotiating contracts

Maintaining a database of suppliers

Obtaining goods and services

Managing suppliers

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Learning Objective 15.10

The Purchasing Cycle

The main steps:

Purchasing receives the requisition

Purchasing selects a supplier

Purchasing places the order with a vendor

Monitoring orders

Receiving orders

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Learning Objective 15.11

Supplier Management

Choosing suppliers

Supplier audits

Supplier certification

Supplier relationship management

Supplier partnerships

CPFR (collaborative planning, forecasting, and replenishment)

Strategic partnering

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Learning Objective 15.11

Vendor Analysis, Supplier Audits, and Supplier Certification

Vendor analysis

Evaluating the sources of supply in terms of price, quality, reputation, and service

Supplier audit

A means of keeping current on suppliers’ production (or service) capabilities, quality and delivery problems and resolutions, and performance on other criteria

Supplier certification

Involves a detailed examination of a supplier’s policies and capabilities

The process verifies the supplier meets or exceeds the requirements of a buyer

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Learning Objective 15.11

Supplier Relationship Management

Type of relationship is often governed by the duration of the trading relationship

Short-term

Oftentimes involves competitive bidding

Minimal interaction

Medium-term

Often involves an ongoing relationship

Long-term

Often involves greater cooperation that evolves into a partnership

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Learning Objective 15.11

Strategic Partnering

Two or more business organizations that have complementary products or services join so that each may realize a strategic benefit

Example:

When a supplier agrees to hold inventory for a customer in return for a long-term commitment

The customer’s inventory holding cost is reduced and the supplier is relieved of the costs that would be needed to continually find new customers

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Learning Objective 15.11

Contrasting Supplier Relationships

Aspect Adversary Partner
Number of suppliers Many; play one off against the others One or a few
Length of relationship May be brief Long-term
Low price Major consideration Moderately important
Reliability May not be high High
Openness Low High
Quality May be unreliable; buyer inspects At the source; vendor certified
Volume of business May be low due to many suppliers High
Flexibility Relatively low Relatively high
Location Widely dispersed Nearness is important for short lead times and quick service

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Learning Objective 15.12

Logistics

Logistics

Refers to the movement of materials, services, cash, and information in a supply chain

Movements within a facility

Incoming shipments

Outgoing shipments

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Learning Objective 15.12

Movement Within a Facility

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Learning Objective 15.12

Incoming and Outgoing Shipments

Traffic management

Overseeing the shipment of incoming and outgoing goods

Handles schedules and decisions on shipping method and times, taking into account:

Costs of shipping alternatives

Government regulations

Needs of the organization

Shipping delays or disruptions

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Learning Objective 15.12

Tracking Goods: RFID

Radio frequency identification (RFID)

A technology that uses radio waves to identify objects, such as goods in supply chains

Similar to barcodes but

Are able to convey much more information

Do not require line-of-sight for reading

Do not need to be read one at a time

Has the ability to:

Increase supply chain visibility

Improve inventory management

Improve quality control

Enhance relationships with suppliers and customers

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Learning Objective 15.12

3-PL

Third-party logistics (3-PL)

The outsourcing of logistics management

Includes

Warehousing and distribution

Potential benefits include taking advantage of:

The specialists’ knowledge

Their well-developed information system

Their ability to obtain more favorable shipping rates

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Learning Objective 15.13

Managing Returns

Reverse logistics

The process of transporting returned items

Products are returned to companies or third party handlers for a variety of reasons and in a variety of conditions

Elements of return management

Gatekeeping

Screening returned goods to prevent incorrect acceptance of goods

Avoidance

Finding ways to minimize the number of items that are returned

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Learning Objective 15.14

Creating an Effective Supply Chain

It begins with strategic sourcing

Analyzing the procurement process to lower costs by reducing waste and non-value-added activities, increase profits, reduce risks, and improve supplier performance

There must be

Trust

Effective communication

Information velocity

Supply chain visibility

Event management capability

Performance metrics

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Learning Objective 15.14

Challenges

Barriers to integration of organizations

Getting top management on board

Dealing with trade-offs

Small businesses

Variability and uncertainty

Response time

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Learning Objective 15.14

Trade-Offs (1 of 4)

Lot-size-inventory trade-off

Large lot sizes yield benefits in terms of quantity discounts and lower annual setup costs, but it increases the amount of safety stock (and inventory carrying costs) carried by suppliers

Inventory-transportation cost trade-off

Suppliers prefer to ship full truckloads instead of partial loads to spread shipping costs over as many units as possible. This leads to greater holding costs for customers

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Learning Objective 15.14

Trade-Offs (2 of 4)

Cross-docking

A technique whereby goods arriving at a warehouse from a supplier are unloaded from the suppliers truck and loaded onto outbound truck, thereby avoiding warehouse storage

Lead time-transportation costs trade-off

Suppliers like to ship in full loads, but waiting for sufficient orders and/or production to achieve a full load may increase lead time

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Learning Objective 15.14

Trade-Offs (3 of 4)

Product variety-inventory trade-off

Greater product variety usually means smaller lot sizes and higher setup costs, as well as higher transportation and inventory management costs

Delayed differentiation

Production of standard components and subassemblies which are held until late in the process to add differentiating features

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Learning Objective 15.14

Trade-Offs (4 of 4)

Cost-customer service trade-off

Producing and shipping in large lots reduces costs, but increases lead time

Disintermediation

Reducing one or more steps in a supply chain by cutting out one or more intermediaries

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End of Presentation

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