Strategic Plan Presentation
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StevensDistrictHospitalStrategicPlanningSWOTAnalysis.pdf
Running Head: District Hospital Strategic Planning SWOT Analysis
Stevens District Hospital Strategic Planning SWOT Analysis
Chantal Taylor
Instructor Amy Shoales
HCS 499
12/13/2022
District Hospital Strategic Planning SWOT Analysis
Purpose for Conducting a SWOT analysis for Stevens District Hospital
A SWOT analysis is a tool used to evaluate a company’s strengths, weaknesses,
opportunities, and threats. It is a way of taking an in-depth look at the organization and its
environment to determine the best way to move forward. In the case of Stevens District
Hospital, a SWOT analysis can be used to assess the hospital’s current situation and to
identify areas of potential growth and improvement (Benzaghta,2021).
The strengths of Stevens District Hospital are its accreditation by The Joint
Commission, its low volume of medical malpractice claims, and its aggressive quality-
management program. The weaknesses of the hospital include a limited number of state
medical school graduates and a lack of external funding from government agencies. The
opportunities available to the hospital include an increase in the number of patients with
chronic diseases, the addition of a new automotive manufacturing plant, and the potential to
attract more physicians (Swaidi,2022). The threats that the hospital faces include competition
from Hanover County Hospital, the presence of a retail pharmacy instant clinic, and changes
from the Affordable Care Act.
By conducting a SWOT analysis, the hospital can gain a better understanding of its
current situation and identify what steps it needs to take in order to move forward. With this
information, the hospital can develop a strategic plan to address its weaknesses, capitalize on
its strengths, take advantage of opportunities, and mitigate potential threats. A SWOT
analysis can help the hospital to identify areas for improvement and develop an action plan to
achieve its goals.
District Hospital Strategic Planning SWOT Analysis
SWOT analysis table
Strengths Weaknesses
Internal Factors
1. Low volume of medical
malpractice claims
2. Accredited by The Joint
Commission
3. Comprehensive range of
acute care services
4. Aggressive quality-
management program
5.High percentage of
population with college
education
1. Lack of external funding from
government agencies
2. Limited number of state medical
school graduates
3. Lagging elements in HCAHPS
scores in inpatient patient satisfaction
and primary-care patient satisfaction
4. Low market share
External factors
Opportunities
1. Increase in population
with chronic disease
2. Addition of automotive
manufacturing plant to the
local market with 1,500
production line jobs
3. Increased wellness
programs
Threats
1. Facility upgrade of competing
hospital
2. Quality scores of competing
hospital
3. Recruitment of physicians to
competing hospital
4. Low acuity office visits of retail
District Hospital Strategic Planning SWOT Analysis
4. Increased pay for
performance
5. Increased insurance
coverage
pharmacy instant clinic
5. E-visits with specialists of
competing hospital
Explanation
Strengths
Low Volume of Medical Malpractice Claims
Stevens District Hospital has a low volume of medical malpractice claims, which is a
positive strength for the hospital. This indicates that the hospital is providing high quality
care, which is essential for a successful organization. Low medical malpractice claims can
increase patient confidence in the hospital, which will help to draw more patients to the
hospital. Additionally, low medical malpractice claims can help to reduce the hospital’s
liability costs, which can help keep the hospital’s overall costs lower.
Accredited by The Joint Commission
The hospital is accredited by The Joint Commission, which is a key strength for the hospital.
Accreditation by The Joint Commission is a sign of quality care, which can be beneficial in
attracting patients. Accreditation by The Joint Commission can also help to ensure that the
hospital is meeting certain standards of care, which can help to reduce liability costs and can
help to ensure that the hospital is providing the highest quality care possible.
Weaknesses
District Hospital Strategic Planning SWOT Analysis
Lack of external funding from government agencies
Lack of external funding from government agencies is a major weakness for Stevens District
Hospital. This means that the hospital does not receive any external support from the
government for its operations. This can have a significant impact on the hospital's financial
stability and sustainability.
Limited number of state medical school graduates
Limited number of state medical school graduates is another weakness for Stevens District
Hospital. This means that local recruitment is difficult, as the hospital is limited to the
number of graduates that the state has available. This can affect the hospital's ability to
recruit the physicians and specialists needed to provide a comprehensive range of services.
Opportunities
Increase in population with chronic disease:
The continued growth of chronic disease will require changes to the care-management
model. With more people being covered by the Affordable Care Act, there is an increase in
the number of patients in the market with insurance coverage.
Addition of automotive manufacturing plant:
The addition of a new automotive manufacturing plant to the local market next year is
projected to add 1,500 production line jobs and 300 administrative jobs by year end. Median
income for the production positions is estimated at $45,000 and will provide health, vision,
and dental insurance benefits. This will increase commercial insurance coverage and provide
more resources for the hospital.
District Hospital Strategic Planning SWOT Analysis
Threats
Facility Upgrade of Competing Hospital:
The facility upgrade of the competing hospital can be seen as a threat to the market share of
Stevens District Hospital. The competitor has made significant renovations to their hospital
that have improved the aesthetics and enabled them to reach the 95th percentile in five of six
HCAHPS categories, thus drawing patients away from Stevens District Hospital.
Quality Scores of Competing Hospital:
The quality scores of the competing hospital can be seen as a threat to the market share of
Stevens District Hospital. The competitor has reached the 95th percentile in five of six
HCAHPS categories, thus drawing patients away from Stevens District Hospital. This
competitor also has the ability to accommodate a wider range of body weights, which may
give them a competitive edge in terms of patient satisfaction.
District Hospital Strategic Planning SWOT Analysis
References
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT
analysis applications: An integrative literature review. Journal of Global Business
Insights, 6(1), 55-73.
Swaidi, A., & Jumaan, S. (2022). Strategic Planning of Business Development in Health
Care. NILES journal for Geriatric and Gerontology, 5(2), 338-353.
