Marketing

Steps to complete this assignment:

1st required post: Address required questions listed below. Feel free to use any format, such as table and flow chart, to help express your idea(s) effectively and efficiently. Make sure to explicitly incorporate, apply and cite something from your chosen and required reading listed below. Search more articles when needed.

1-a. Please describe at least one lesson you have learned from this class so far. This lesson can be either quite important to you or quite unique. Please justify. (About 80-150 words in total.)

Forecasting and Demand Measurement

1-b. Please describe at least one thing from this textbook or assigned readings that you disagree with. Please justify.  (About 80-150 words in total.)

There is nothing I really disagree with I see the pros and cons in all of it.

1-c. In addition to applying what you have learned so far, please  read and apply ONE of the required readings listed below, and then discuss: “How can you or a firm apply some theories, perspectives, tools, and/or procedures to improve your or the firm’s performance at professional level? (About 100 -200 words in total.)

Note: You can address these questions from a personal level as well (e.g., better understanding of related concepts and knowledge; improved performance, esp. in terms of the cognitive processes at the higher levels (e.g., analyze, evaluate, and create), according to the revised Bloom's Taxonomy posted on the course website (for details about the revised Bloom's Taxonomy, click this link: https://thesecondprinciple.com/essential-teaching-skills/blooms-taxonomy-revised/Links to an external site.

1-d. Based on the selected reading(s) from 1-c, what kind of new question(s) can be raised and why, especially those related to this course’s concepts, relationships, theories, and methodologies, etc.? If possible, please focus on questions that are unique, interesting, and/or meaningful. (About 50-150 words in total.)

Required reading (choose ONE of the readings listed below for this assignment. Click the hyper link to see or download a full PDF article):

Hunt 2020-For re-institutionalizing marketing discipline in Era V-AMS Review-S.pdf 

A Theories-in-Use Approach to Building Marketing Theory-2020 JM.pdf 

Examining why and when market share drives profit-2021.pdf 

Preference for Practical Vs Theoretical Knowledge-Conceptualization & Consumer Behavior Predictions-2020.pdf 

Longoni and Cian_Word-of-Machine-JM-2020.pdf 

Uniting the tribes-Using text for marketing insight-Journal of Marketing-2020.pdf 

Recommending remedial learning materials to students by filling their knowledge gaps-mis q 2018.pdf 

Identifying Market Structure-A Deep Network-2021.pdf 

Negative Celebrity Endorser Publicity-How Announcements of Firm (Non)Responses Affect Stock Returns 2019.pdf  

Influence of Social Norms on Consumer Behavior-2021.pdf 

Synergistic Effect of Descriptive and Injunctive Norm Perceptions -2020 JBE.pdf