6 pages due in 2 days
Halifax
StepbystepFinalpaperRev6.22.pptxLDRS 440
Six easy steps for writing the final paper
Business Model Generation
Business Model Generation
“a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.”
What is a business model?
www.nvestopedia.com/terms/b/businessmodel
Business Model Generation Canvas
*The business model canvas is like a blueprint for strategy that can be implemented through organizational structures, processes, and systems.
Osterwalder & Pigneur (2010)
5
There are nine building blocks. You only need to cover three of them on your paper. You pick whichever three you are comfortable with.
Select a company of your choice.
It can be from your homeland or here.
Try to keep it to a well known company that is easy to get information on. This will help!
2. Research the company.
This is important as I see a lot of papers turned in where students don’t always get the information right.
While you are doing this, keep the building blocks in mind.
3. Tell me about the company.
Keep this introduction to ½ page please.
Where are they located?
What do they do?
How long have they been in business?
Competition?
IMPORTANT
You need a thesis statement.
A thesis statement clearly identifies what you are going to discuss in your paper. In this case, you will discuss the building blocks (identify which ones in this statement) and tell the reader how you will show your company utilizes the selected blocks
Your thesis statement belongs at the end of your first paragraph, also known as your introduction. Use it to generate interest in your topic and encourage your audience to continue reading. This should be part of your half page introduction.
**NO WIKIPEDIA**
4. Your first building block
Use a subheading so I know which block you are talking about. See my example.
Value Proposition
A) Define the block in YOUR OWN WORDS. I do not want to see the textbook definition or anyone else's definition. There are a lot of third-party definitions. I want to see what you think it is. (Osterwalder & Pigneur, 2010)
You have a lot of information to get out, so keep it precise and ½ page for each block.
Notice the citation? WHY? Because hopefully you would have got your understanding of the block from the textbook.
4. Your first building block
Value Proposition
B) Show me one element/characteristic of that block. The elements (or characteristics) are listed in the textbook and also in the review. You only need to show me one.
C) Explain why that particular element/characteristic satisfies the block.
D) Show me all this on your canvas. The canvas is attached to the end of the paper showing all three of the blocks you chose. DO NOT show me all nine blocks on the canvas. More on this in a minute.
4 (B). Elements of Value Propositions
Newness – New set of needs that a customer didn’t previously perceive.
Performance – Improvement on a performance.
Customization – Taking products and customizing them to meet a need.
Getting the Job Done – Helping a customer do their job.
Design – Attraction to a product important. Product stands out above the rest.
Brand/status – Value in a using name brand.
Price – Similar value product at lower price. (for price sensitive customers).
Cost Reduction – Helping customers reduce costs by design. eg: inventory software or sales charts.
Risk Reduction – Reducing a buying risk – eg: used car warranty.
Accessibility – Allowing products that were previously inaccessible to customers.
Convenience/usability – Making products or services easier to use.
Please post your response before next Friday's class.
Example:
Customer Segments
Customer Segments are all the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010).
As a luxury car representative, Porsche is constantly entering new market segments, and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioral elements. According to a scholar's study, “Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.
A
B
C
Repeat step 4 with the same steps for the second and third blocks
5) Conclusion (1/2 page)
This is where you write your conclusion.
Did you answer your thesis statement?
Did you tell me what you said you would in your thesis statement?
What did you learn form the company you selected?
Did the company cover the building blocks?
Would you change anything that the company does to make it better?
6) References
Please do your references in APA 7 format. This is an example:
Eurich, T. (2013). Bankable leadership: Happy people, bottom-line results, and the power to deliver both; Austin, TX, Greenleaf Book Group.
Greenleaf, R.K. (1998). The power of servant leadership. San Francisco CA: Barrett – Koehler Publishers Inc.
Osterwalder, A, & Pigneur, Y. (2013). Business model generation. Hoboken, NJ: Wiley.
Sample paper in APA format
Please use the following link to view a sample (non-related) paper if you want to write a proper scholarly paper.
https://libguides.twu.ca/ld.php?content_id=35020650
Appendix A This is similar to what I want the canvas to look like. NOTE: This comes at the very end after the references
Osterwalder, A, & Pigneur, Y. (2013). Business model generation. Hoboken, NJ: Wiley.
Summary
The paper will be approximately 5 1/2 pages as follows:
1 Cover page,
1/2 page for the introduction
1/2 page for each of 3 blocks. (1 1/2 pages total)
1/2 page conclusion,
1 page for references.
1 page canvas.
The above notes are for guidance only
