Project 2: Situation Audit

Step 5: Identify Strategy Types and Competitive Advantage

Now that you have reviewed your organization's strategy and objectives, it is time to critically analyze the type or types of strategies your organization may be using, and include that analysis in your audit.

Business Unit and Corporate Strategies

First, review the major types of  organizational strategies. Then, figure out which apply to your organization.

Competitive Advantage

Even if your organization is successfully implementing its strategic and financial objectives, its activities may not be contributing to  competitive advantage.

Try to identify what your organization's sources of competitive advantage are (if any) and present a preliminary assessment of the relative value of these advantages. You will have an opportunity to examine competitive advantage in greater depth later in your MBA program.

Also, see if you can identify your organization's  core competencies and reach any supportable conclusions about whether they are used to achieve competitive advantage, and how.

After your review of strategy types and competitive advantage, continue to Step 6, which examines organizational size and structure.