Marketing : Project Situation Analysis & Conceptual Plan
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Step2project.docxStep 2:
Project Situation Analysis & Conceptual Plan
During the next few weeks of the course, you will conduct a situation analysis for the prospective employer you have targeted and begin formulating a sales plan for yourself.
This analysis should:
· State what employer you are (marketing director , marketing associate, sales & etc.)
· Define the problem or opportunity that is being encountered by your target that you can help them successfully address
· Identify primary and secondary factors that seem to be creating that problem/opportunity
· Determine the broad selling process needed including preliminary selling objectives (subject to future version)
· Lay out a broad conceptual plan representing how you will approach this target given elements from : consumer behavior , relationship development , prospecting , sales call planning , presentation development and management
*think of other brands with the same product and how it differs
