Porter's Five Forces Analysis Web Page

3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 1/4

Step 1 Rubric (90 Points) Course: 3WI2022 Virtuous Marketing (BADM-705-01B)

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

First Force in

Porter's Five

Force Analysis

/ 10

Second Force

in Porter's Five

Force Analysis

/ 10

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter's

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter's Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter's

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter's Five

Force Analysis.

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter's

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter's Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter's

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter's Five

Force Analysis.

3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 2/4

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Third Force in

Porter's Five

Force Analysis

/ 10

Fourth Force

in Porter's Five

Force Analysis

/ 10

Fifth Force in

Porter's Five

Force Analysis

/ 10

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter's

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter's Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter's

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter's Five

Force Analysis.

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter's

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter's Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter's

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter's Five

Force Analysis.

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter's

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter's Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter's

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter's Five

Force Analysis.

3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 3/4

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Visual Model / 20

Quality of

Written

Narrative

about

Research

Sources

/ 10

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

in the design of

your Porter's

Five Forces

visual model.

18 points

17-18 points

You

demonstrated

competent

insightful critical

thinking in the

design of your

Porter's Five

Forces visual

model.

16 points

14-16 points

You

demonstrated

limited critical

thinking in the

design of your

Porter's Five

Forces visual

model.

13 points

0-13 points

You

demonstrated

little to no

critical thinking

in the design of

your Porter's

Five Forces

visual model.

10 points

9-10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

level of

exceptional

quality in your

written narrative

about your

research sources.

Your sentence

structure is

complete with

correct spelling,

punctuation, and

capitalization

and varied

diction and word

choices.

8 points

7-8 points

You

demonstrated

competent

critical thinking

and provided a

level of moderate

quality in your

written narrative

about your

research sources.

Your sentence

structure has

minor errors

(fragments, run-

ons) with correct

spelling,

punctuation, and

capitalization but

limited diction

and word

choices.

6 points

You

demonstrated

less than

competent

critical thinking

and provided a

level of limited

quality in your

written narrative

about your

research sources.

Your sentence

structure has

several errors in

sentence fluency

with multiple

fragments/run-

ons and poor

spelling,

punctuation,

and/or word

choice.

5 points

0-5 points

You

demonstrated

little or no

critical thinking

and provided a

level of minimal

quality in your

written narrative

about your

research sources.

Your sentence

structure has

serious and

persistent errors

in sentence

fluency, sentence

structure,

spelling,

punctuation,

and/or word

choice.

3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 4/4

Total / 90

Overall Score

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

APA Citation / 10 10 points

9-10 points

Your assignment

has all sources

correctly cited

and is in APA

format.

8 points

7-8 points

Your assignment

lacks APA format

with several

sources

incorrectly cited.

6 points

Your assignment

lacks APA format

with many

sources

incorrectly cited

and/or not cited.

5 points

0-5 points

Your assignment

lacks APA format

with almost all

sources

incorrectly cited

and/or not cited.

Excellent 82 points minimum

Competent 73 points minimum

Needs Improvement 64 points minimum

Inadequate/Failing 0 points minimum