External Environmental Analysis

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888732&grpid=0&isprv=0&bp=0&ou=456311 1/8

Assignments Project 1: Starting an External Environmental Analysis

Project 1: Starting an External Environmental Analysis

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Rubric Name: Project #1 15%

BMGT 495 6250 Strategic Management (2202) ZT

Criteria Equivalent to an A Equivalent to a B Equivalent to a C Equivalent to a D Equivalent to a

Company

Overview

0.9 points

Thoroughly and

correctly

presents company

overview describing the

purpose of the founding

of company, why

company was formed,

opportunities, founding

father's names, home

country or state, current

management, employee

headcount, last year's

revenue, etc. all clearly

and strongly supported

by thorough research to

explain the reasoning.

0.765 points

Missing one identified

element of company

overview; uses research

that supports the

reasoning and

conclusions; needs

some development.

(0.72 - 0.80)

0.675 points

Missing two

identified element

of company

overview; uses

research that

supports the

reasoning and

conclusions; needs

sigificant

development.

(0.63 - 0.71)

0.585 points

Information

presented but is

missing at least

three elements,

superficial, vague,

or incorrect; little to

no evidence of

research and course

material; needs

major development.

(0.54 - 0.62)

0 points

Fails to discu company overview. (0)

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888732&grpid=0&isprv=0&bp=0&ou=456311 2/8

Identify

industry in

which focal

company

operates.

This

information

comes from

Mergent

Online

General

Environment

- PESTEL

analysis k

Identify and

(0.81 - 0.9)

0.3 points

Correctly identifies the

global industry from

Mergent Online in which

the focal company

operates using research

to support the

reasoning.

(0.27 - 0.3)

0.26 points

No option to select.

0.22 points

No option to select.

0.2 points

Incorrectly

identifies the global

industry or fails to

show research from

which information

derives or does not

use Mergent Online.

(0.18 - 0.20)

0 points

Fails to identify

global industry

which the focal

company opera

(0)

3 points

Thoroughly and

correctly uses the

course material to

identify elements of

each letter in PESTLE

and thoroughly and

correctly discusses both

the general environment

of the industry and the

focal

company using research to support reasoning

and conclusions.

(2.7 - 3.0)

2.6 points

Uses the course

material to identify

elements of each letter

in PESTLE and

discusses both the

general environment of

the industry and the

focal

company using research

to support reasoning

but some development

is needed.

(2.4 - 2.69)

2.25 points

Uses some course

material to identify

elements of each

letter in PESTLE and

discusses both the

general

environment of the

industry and the

focal company using

little research to

support reasoning;

significant

development is

needed.

(2.1 - 2.39)

1.95 points

Attempts to discuss

the general

environment OR the

the focal company

but not both OR

presents superficial,

vague, or incorrect

information; little to

no evidence of

research AND

course material;

needs major

development.

(1.8 - 2.09)

0 points

Fails to discu the general environment. (0)

1.65 points

Thoroughly and

1.4 points

Identifies and discusses

1.24 points

Identifies and

1.07 points

Information

0 points

Fails to identi

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

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discuss one

key trend

for each

letter of

PESTEL

Select one

of the six

trends

identified in

the previous

requirement

and discuss

how the

focal

company

could be

affected by

the selected

trends.

Discuss key

areas of

uncertainty

related to

the

correctly identifies and

discusses one key trend

for each letter of

PESTEL using research

to support reasoning

and conclusions.

(1.48 - 1.6)

one key trend for each

letter of PESTEL using

research to support the

reasoning made but

some development is

needed.

(1.32 - 1.47)

discusses one key

trend for each letter

of PESTEL using

little research to

support the

reasoning made but

significant

development is

needed.

(1.16 - 1.31)

presented on trends

but is superficial,

vague, or incorrect;

little to no evidence

of research; may

not provide trends

for each letter;

needs major

development.

(0.99 - 1.15)

one key trend each letter of PESTEL. (0)

1.65 points

Selects one of the six

trends identified in the

previous requirement

and thoroughly and

correctly discusses how

the focal company could

be affected by the

selected trends using

the research to support

reasoning.

(1.48 - 1.6)

1.4 points

Selects one of the six

trends identified in the

previous requirement

and discusses how the

focal company could be

affected by the

selected trends using

research to support the

reasoning but some

development is needed.

(1.32 - 1.47)

1.24 points

Selects one of the

six trends identified

in the previous

requirement and

discusses how the

focal company could

be affected by the

selected trends and

attempts to uses

research as support

but support is not

strong; needs

significant

development.

(1.16 - 1.31)

1.07 points

Information

presented but is

incorrect,

superficial, or

vague; little to no

evidence of

research; needs

major development.

(0.99 - 1.15)

0 points

Fails to selec discuss how industry in wh the focal com operates cou affected by on the trends. (0)

1.65 points

Thoroughly and

correctly discusses key

areas of uncertainty

related to the identified

d f h f l

1.4 points

Discusses key areas of

uncertainty related to

the identified trend for

the focal company that

ld i ll i

1.24 points

Attempts to discuss

key areas of

uncertainty related

to the identified

d f h f l

1.07 points

Information

presented but is

incorrect,

superficial, or

li l

0 points

Fails to discu key areas of uncertainty related to the

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888732&grpid=0&isprv=0&bp=0&ou=456311 4/8

identified

trend for the

focal

company

that could

potentially

impact the

company's

strategy.

Perform a

strategic

analysis of

the

company's

mission,

vision and

objectives.

Conclusion

trend for the focal

company that could

potentially impact the

company's strategy

using research to

support reasoning.

(1.48 - 1.6)

could potentially impact

the company's strategy

research to support the

reasoning but some

development is needed.

(1.32 - 1.47)

trend for the focal

company that could

potentially impact

the company's

strategy and

attempts to uses

some research as

support but support

is not strong or

needs significant

development.

(1.16 - 1.31)

vague; little to no

evidence of

research; needs

major development.

(0.99 - 1.15)

identified tren the focal com that could potentially im the company' strategy. (0)

1.65 points

Thoroughly and

correctly performs a

strategic analysis of the

company's mission,

vision and objectives

using the course

material AND research

to support reasoning.

(1.48 - 1.6)

1.41 points

Performs a strategic

analysis of the

company's mission,

vision and objectives

using course material

and research to support

the reasoning but some

development is needed.

(1.32 - 1.47)

1.23 points

Attempts to

performs a strategic

analysis of the

company's mission,

vision and

objectives and

attempts to uses

some course

material and

research as support

but support is not

strong OR needs

significant

development.

(1.16 - 1.31)

1.08 points

Information

presented but is

incorrect,

superficial, or

vague; little to no

evidence of

research AND

course material;

needs major

development.

(0.99 - 1.15)

0 points

Fails to perform

strategic analys

the company's

mission, vision

objectives.

(0)

0.45 points

Thoroughly and

correctly presents

0.38 points

Presents conclusion that covers most of

0.34 points

Presents conclusion that

0.29 points

Attempts to present

a conclusion but

0 points

Failed to prov a conclusion

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888732&grpid=0&isprv=0&bp=0&ou=456311 5/8

Attention to

Instructions

correctly presents

conclusion that

emphasizes the

purpose/significance of

the analysis, the

consequences of

findings, and indicate

the wider application

derived from main

points using the course

material and research to

support reasoning.

(0.40 - 0.45)

that covers most of the main points using course material and research to support the reasoning; some development is needed. (0.36 - 0.39)

conclusion that covers a general overview of the main topics covered with little to no evidence of the research; significant development. (0.31 - 0.35)

a conclusion but

only addresses

some of the main

topics; needs major

development.

(0.27 - 0.30)

a conclusion. (0)

1.5 points

Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, no use of direct quotes, lack of page/paragraph numbers, required use of course material, and submission of

WORD/RTF document etc

1.28 points

Demonstrates excellent understanding of requirements; missed one minor elements such of not using third person writing, lack of page/paragraph numbers; used direct quotes, lack of course material OR failed to submit a WORD/RTF document, etc. (1.2- 1.34)

1.12 points

Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment. (1.05 - 1.19)

0.98 points

Fails to show a firm understanding of requirements missing two key elements or threeminor aspects of assignment. (0.975 - 1.04)

0 points

Fails to demonstrate understanding assignment requirements (0 - 0.974)

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888732&grpid=0&isprv=0&bp=0&ou=456311 6/8

Writing

Mechanics

APA Style

(6th ed.)

document, etc. (1.35 - 1.5)

1.5 points

Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero errors noted. (1.35 - 1.5)

1.28 points

Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to four errors noted. (1.2- 1.34)

1.12 points

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Five to 10 errors noted. (1.05 - 1.19)

0.98 points

Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found. (0.975 - 1.04)

0 points

Does not adh to standard u rules of mechanics: conventions o written Englis largely incomprehens or errors are plentiful to co (0 - 0.974)

0.75 points

No APA style or usage errors; Proper citation of source material is used throughout; Provices citation every time with use of source material. Reference titles follow APA with only the first word,

0.64 points

Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when citations are required 1-2 times. (0.6 - 0.674)

0.56 points

Attempts in-text citations and reference lists; APA style errors are noted throughout; Fails to use APA citations 3 times in document. (0.525 - 0.59)

0.49 points

Attempts in-text citations and reference lists; Fails to use APA citation 4-5 times; or presents only a few in-text citations throughout document, and reference list that

0 points

No attempt at APA style; or attempts eithe text citations reference list omits the othe Use book or obscure articl not related to subject.

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888732&grpid=0&isprv=0&bp=0&ou=456311 7/8

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Comments

the first word after a colon and proper nouns capitalized. (0.675 - 0.75)

requires APA citations throughout the document. (0.45 - 0.524)

(0 – 0.44)

Equivalent to an A 13.5 points minimum

Equivalent to a B 12 points minimum

Equivalent to a C 10.5 points minimum

Equivalent to a D 9 points minimum

Equivalent to an F 0 points minimum

3/25/2020 Project 1: Starting an External Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

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