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Starbucks-Shakil.pptxStarbucks
Company overview of Starbucks
History: the company opened it’s first outlet in Seattle’s historic Pike Place Market back in 1971. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. The company was founded in Seattle, Washington in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegl.
Management team: Starbucks organizational structure is a Matrix structure and is one of the best successful organizational structure examples. A matrix structure is the combination of more than one organizational structures. The authority in matrix structure flows from more than one ways.
Location: started their store from a branch in seattle and they have around 30,000 stores worldwide in 80 countries
Mission statement: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.
Competitors and market share
Competitors: Caffè Nero, Costa Coffee, Mc Café, Dunkin Donuts, Cafè Ritazza, Café Coffee Day, Coffee Republic, Dilmah Tea, KFC and Tim Hortons.
Market share: Starbucks Owns 39.8% share of US coffee market and earns $2472 Billion worldwide.
Consumers: Currently starbucks serves 500 customers on average, per day, per outlet. Mainly the coffee lovers are their target group of customers.
Current business process
Business problem analysis
Over Crowded
Have to wait a long time for order getting ready
Confusion regarding the choice of drink
High price
Situation analysis: SWOT
| Strengths: Brand value Branches in 80+ countries Number coffee marketer and retailer | Weaknesses: High priced Do not focus on diversification Over crowded |
| Opportunities: Can have diverse coffee flavors Can introduce more variety | Threats: Economic crisis Aging population |
Business requirements
Faster service and specious outlets
Need to decrease their price from high to moderate
Need to introduce more varieties
Need to have a very detailed descriptions about coffees
Should introduce smooth online ordering and pick up process
With standardized items, they should focus on local taste as well
IT requirements to overcome issues in the business
Installing kiosk giving full descriptions of the items available
Can order via application to avoid waiting for a long time
Should have customer feedback online to know their preferences
Installing kiosk to order from que
TOGAF model
Framework of Starbucks
New business process
Customers walking into stores
Waiting in que and ordering through kiosk after reading descriptions
Pay through card or move to the cashier to pay cash
Get the food ready by the time customer reaches the service booth
Lesson learnt
The insights about starbucks worldwide
Identifying problems from a reknown business organization
Resolving problems using technology and IT
Role of modern business framework
Problem identification and proposing solution
Different perspective of customers
References
Company Information. (n.d.). Retrieved from https:// www.starbucks.com/about-us/company-information
Sobiya, & Waiz, S. (2018, December 18). Understanding Starbucks Organizational Structure. Retrieved from https://advergize.com/business/starbucks-organizational-structure /
Starbucks stories and news (n.d.). Retrieved from https://stories.starbucks.com/stories/2019/20-starbucks-stores-to-visit-in-2020 /
Wcs. (2020, February 28). TOP 11 STARBUCKS COMPETITORS in 2020. Retrieved from https://whatcompetitors.com/starbucks /
Dejan Gajsek. (2019, September 8). [Growth Study] Starbucks Marketing Strategy. Retrieved from https://dgajsek.com/starbucks-marketing-strategy /
Matyszczyk, C. (2019, May 1). Starbucks Has a Major Problem and It May Have Just Made It Worse. Retrieved from https:// www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.html
