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Module 7 CT has you read the Starbucks expansion into the Indian market case on page 413 in the textbook.

 

In your Essay, you will need to develop the five questions into the body of your paper.   Remember this isn’t a question-and-answer paper, but an essay where you integrate the questions into the body of your essay.

 

You will be graded on the following format:

 

APA Cover Page

 

Introduction – to the paper

 

1- What inspired Starbucks to venture into India? What were some of the company’s early concerns and other obstacles?  Why India? (Level 1 APA Heading)

 

2- How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market? Entry Strategy for India (Level 1 APA Heading)

 

3- Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved? Why a Joint Venture? (Level 1 APA Heading)

 

4- Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.  My Recommendations (Level 1 APA Heading)

 

5- Based on the lessons learned from Starbucks case study, what lessons would you apply to those implementing Saudi Vision 2030 as the Kingdom of Saudi Arabia embarks on this multi-year strategy to attract multinational corporations?  Lesson Learned (Level 1 APA Heading)

 

 

Conclusion (Level 1 APA Heading)

            Wrap up your paper here

 

References (Level 1 APA Heading)

 

 Your well-written paper should meet the following requirements:

 

Be 5 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the content minimum requirements.

 

Use APA (7th ed) style guidelines.

 

Support your submission with course material concepts, principles, and theories from the textbook , two references and  at least two peer-reviewed journal articles. 

Please notice normal references is different from peer-reviewed journal articles.