coffee swott

Internal Factors

External Factors

Strengths:

1.Operating efficiency

2.Fast growing stores

3. Good customer service

4.Proper pay to staff

5. Staff development

6. Has library and shopping malls

Weaknesses:

1.High operating cost

2. Employee protest

3.Less control of overseas stores

4.Self-cannibalization

5.Lack of internal focus

6.Size

Opportunities:

1.Good relations with suppliers

2.The leader in the coffee market

3. Economies of scale

4. large market

5.Environmentally friendly

6.High brand awareness

SO Strategies:

WO Strategies:

Threats:

1.Culture and political issues

2.Competitors

3.Consumers trends to healthy ways

4.Labor union

5.Variation in coffee price

6.US market saturation

ST Strategies:

WT Strategies: