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Stanford Court Hotel

Luxury hotel

Upscale pricing

Amenities

Electric vehicle charging station, bike sharing station, coffee, yoga mats, tour of neighborhood, newspapers, magazines, 24 hour fitness center, WiFi

393 rooms

Standard -> Deluxe -> Premier -> Suite

4 star hotel booking a room at 190-529/night

catering to the business traveler

Business center with desktops, ipads and printers for your any business travelers convenience

Ecofriendly- EV charging station station , bike sharing program, grow veggies on the rooftop for garden to restaurant usage

Urban bundle amenities package 25/night

220-416 ft

standard/deluxe- king or queen include wifi flatscreen usb charging ports and mini fridge

Premier views of the skyline

Newly redesigned suites (416 sq ft) include additional seating and simmons pillow top mattress

Aurea Cafe and Lounge

Modern lounge and bar

Target market:

Hotel guests; Business Travelers

Location:

Located atop Nob Hill

Spectacular views

Few blocks from Union Square & Chinatown

Financial district

SOMA & Moscone Convention Center

Aurea Cafe and Lounge

Competition

Brunch spots

Top of the Market - Intercontinental

Laurel Court - Fairmont Hotel

Parallel 37- The Ritz Carlton

4-5 star restaurants

Rue Lepic

Aliment

Lori’s Dinner

Recommendations

Increase appetizers

Increase desserts and variety of desserts

Increase price of Tony Burger

Eliminate Mixed Field Greens Salad (full)

Eliminate Classic Italian Sub

Rebrand “Warm Sourdough Bread”

Increase price of Seasonal Pizza

Marketing for new brunch location & Increase foot traffic

Drink voucher for guests staying in highest tier of rooms

Food and Drink Pairing Event - Seven Stills

Vanessa: #4-6

Appetizers

Good for business meetings

Fast to eat

Easy to share

The appetizers made the most profit and they’re highly valued by our business travelers, we would like the recommend adding more appetizers to the menu. Business travelers have busy schedules so they value grabbing something quick & easy to bite before a meeting or having something during a meeting. And since they’re staying at a luxury hotel, pricing is not their main concern.

Desserts

Fast to eat

Easy to share

Good for business meetings

Suggestions:

Offer simpler desserts (fruit plate, ice cream, etc.)

Menu Pricing

Price is not huge concern for Stanford Court Hotel guests

Tony Burger - not profitable - most popular

Increase price

Seasonal Pizza - seasonal items, cost more

Increase price

Sold 1089 burgers from July ‘17 - March ‘18

Losing $2 per burger, the most popular one losting

Pizza was one of most popular shareable platters, but not making large profit

Charge more, make more

Menu Pricing

Unpopular items

Italian Sub

Mixed Field Greens

All in all, since our guests are not senvise in price, we can increase the price for the poupler items, and cut the unpopular item from our menue

Marketing

Increase foot traffic

New rooftop seating for brunch

Drink vouchers

Expand our market

-new customers for brunch rooftop location

Drink vouchers for highest suite level guests -> encourage them to come and buy apps with them

THANK YOU