initiating the project

STAKEHOLDER IDENTIFICATION EXERCISE

Instructions: Using your Week 2 Business Case/Elevator Pitch Exercise complete the following Stakeholder Identification Exercise. Copy and paste the Business Case/Elevator Pitch from Week 2 in the space below (ensure it is single spaced, Times New Roman 12-point font). Fill in each of the quadrants in the chart below for internal and external stakeholders impacted by the project progress and the project results. List as many stakeholders as you can identify but no more than ten (10) per quadrant.

Be specific with your stakeholder identifications. For example, if the project were the repurposing of a fast food restaurant to operate under emergency circumstances (i.e. 2020 Coronavirus pandemic) then you should not just list “Customers” as stakeholders. You would need to identify these more specifically as “Dine-In Customers”, “Drive Through Customers”, Walk-In Customers” and “Delivery Customers”.

Your identified stakeholders need to be specific. For example, listing City Government is not specific enough. What department of the city government are you referring too? Is it several? A construction project could include engineering, planning and zoning, public works and even mayor/council. Quality of analysis and critical thought are more important in this exercise than total number of stakeholders identified. If you can breakdown an identified stakeholder group into smaller groups then you have not been specific enough. Do not leave out obvious stakeholders. If you do not fill in ten stakeholders for each quadrant and you missed listing obvious stakeholders then this will count against you. Be thorough and be specific.

Copy and Paste the Business Case from Week 2:

	Internal	External
Impacted by Project Progress	1. 2. 3. 4. 5. 6. 7. 8. 9. 10.	1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Impacted by Project Result	1. 2. 3. 4. 5. 6. 7. 8. 9. 10.	1. 2. 3. 4. 5. 6. 7. 8. 9. 10.